AI Content Manager

Overjet

5d • Hybrid

About The Position

Overjet is the world-leader in dental AI, seeking talented individuals to join their mission of improving oral health for all. The company offers a unique environment for growth, where employees can become leaders and contribute to building a new category of AI technology. Overjet emphasizes rapid growth and career acceleration.

The core challenge of this role is to break through the repetitive marketing in the multi-billion dollar dental industry. The ideal candidate will create compelling content that captures the attention of dental practice owners and Dental Service Organization executives, who are accustomed to ignoring generic marketing. This involves setting the creative vision, including the look, voice, and standards for Overjet's brand. The role requires hands-on creation of flagship content, from script to storyboard to final cut, utilizing AI video tools like Runway and Higgsfield. Additionally, the candidate will build and manage a network of freelance creators. The audience is skeptical of AI and will reject content that appears sloppy or clinically inaccurate. This position involves establishing new standards for generative AI in healthcare, ensuring accuracy and ethical use, while defending creative choices to leadership based on performance data.

Requirements

• 6+ years in creative production or direction.
• 2+ years directing other creators.
• Portfolio of finished AI video work.
• Ability to give feedback that improves others' work.
• Willingness to study and understand the target audience.
• End-to-end direction of AI video (concept, script, storyboard, generation, edit).
• Strong command of AI video tools like Runway and Higgsfield.
• Ability to give clear creative feedback to other creators.
• Comfort using performance data to guide creative decisions.
• Startup or high-growth experience preferred.

Nice To Haves

• Previous experience managing a team of influencers and content creators.
• Bachelor's degree preferred but not required; a portfolio of finished work matters more.

Responsibilities

• Setting the creative vision for AI-made video and visuals, and making decisions on what content is produced.
• Creating flagship campaign pieces from concept to final cut.
• Building and managing a bench of freelance creators, including finding, briefing, directing, and paying them.
• Collaborating with Demand Generation on a creative testing loop to determine which concepts scale in paid and organic channels.
• Developing content strategies for different audiences (SMB, private practice, enterprise, DSO) by transforming customer wins, research, and launches into shareable assets.
• Establishing guidelines for generative AI use in healthcare, ensuring accurate claims, ethical use of likeness, and avoiding sensationalism.

Benefits

• Competitive Compensation and Equity
• Hybrid workplace
• 401k plans with a matching program
• Medical, Dental and Vision coverage (99% employee premium covered, 75% dependent premium covered)
• Life and AD+D Insurance
• 8 weeks Paid Parental Leave
• Optional HSA with Employer contribution
• Flexible Time Off
• Company paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior