Agricultural Equipment Sales Representative

Casupport•Ceres, CA

5d•Onsite

About The Position

A leading and innovative agricultural equipment group based in Ceres is seeking a Senior Agricultural Equipment Sales Representative (Whole Goods) to join its dynamic team. This role is suited to a commercially driven sales professional with strong technical insight into orchard-based farming systems and agricultural mechanisation. The successful candidate will represent a comprehensive range of agricultural equipment and precision solutions across South Africa, working closely with farmers, packhouses, co-ops and agri-dealers.

Requirements

Minimum 5 years’ experience in agricultural whole goods sales
At least 2 years in a senior sales capacity
Strong understanding of agricultural practices, particularly orchard production (pome, stone fruit, nuts and vineyards)
Proven track record in equipment or technical sales
Excellent negotiation and communication skills
Sound computer literacy (MS Office and CRM systems)
Valid driver’s licence
Willingness to travel extensively
Relevant agricultural qualification (degree or diploma) advantageous
Knowledge of AgTech / precision farming systems will be beneficial

Responsibilities

Selling agricultural whole goods across South Africa
Conducting farm visits, product demonstrations and technical consultations
Building and maintaining strong relationships with farmers, packhouses, co-ops and dealers
Expanding and developing a new client base
Providing solution-based product support aligned to client operational needs
Maintaining sales administration, reporting and CRM records
Identifying market trends and feeding strategic insights back to management
Working collaboratively with the internal sales and support team