11017 - AFH Regional Sales Manager -East

BARCEL USA LLC•Coppell, TX

1d•Remote

About The Position

The AFH Regional Sales Manager – East develops and executes sales strategies to drive profitable growth across the Eastern United States within the Away From Home (AFH) channel. The role leads customer development with foodservice distributors, operators, regional chains, and military accounts, and provides leadership and direction to broker partners across the region. It is responsible for expanding distribution and brand penetration, executing promotions, securing new business, and achieving annual sales objectives across the AFH portfolio. The position works cross-functionally with Sales, Marketing, Supply Chain, Finance, RGM, Customer Service, Innovation, and Operations teams to support sustainable growth. The role covers strategic business development, distributor and broker management, commercialization and innovation, bid and contract management, market development and trade engagement, and cross-functional leadership. It includes building regional and customer-specific growth plans, managing broker performance, supporting product launches and promotional programs, handling regional bids and agreements, and representing Takis Brands at foodservice events. Travel is up to 50% throughout the Eastern United States. The successful candidate is a results-driven foodservice sales professional who builds relationships and broker networks, navigates distributor and operator organizations, and develops sustainable growth opportunities. The position is listed as remote, with the job location shown as Remote-FL – Coppell, TX. Salary is undisclosed.

Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field.
5–10 years of foodservice sales experience.
Demonstrated experience managing broker organizations and distributor relationships.
Strong understanding of AFH market segments and foodservice distribution systems.
Experience developing customer growth plans and sales strategies.
Excellent communication, presentation, negotiation, and relationship-building skills.
Strong business acumen and analytical capabilities.
Proficiency with Microsoft Office, CRM systems, and business analytics tools.
Ability to travel throughout the Eastern United States.

Nice To Haves

Salesforce experience is preferred.
Experience in branded consumer packaged goods, snack foods, or foodservice manufacturing.
Military foodservice sales experience or relationships within military distribution channels.
Experience with broadline foodservice distributors, including Sysco, US Foods, Performance Food Group, Gordon Food Service, and regional distributors.
Regional or national account management experience.
Experience launching new products and promotional programs.

Responsibilities

Develop and execute regional sales strategies to achieve annual sales, profit, and distribution objectives.
Build annual business plans and growth initiatives aligned with company AFH objectives.
Identify and prioritize growth opportunities across independent restaurants, colleges and universities, business and industry, healthcare, K-12, regional chains, and military foodservice.
Develop operator penetration plans and customer-specific growth strategies.
Drive distribution gains and menu integration opportunities throughout the region.
Lead and manage broker organizations throughout the Eastern Region; set performance expectations and accountability metrics.
Conduct broker business reviews and territory-planning meetings; provide product training, sales tools, and market intelligence.
Ensure broker teams execute customer priorities and regional growth initiatives, and partner with brokers to secure new operator and chain business.
Collaborate with Marketing, R&D, and Innovation teams on new products and programs, translating customer and marketplace insights into innovation opportunities.
Support promotional activations and drive execution of product launches and limited-time offers.
Manage regional RFPs, bids, contract renewals, and customer agreements; ensure compliance with requirements and deadlines.
Monitor contract performance and identify opportunities to expand awarded business with internal stakeholders.
Represent Takis Brands at regional and national foodservice trade shows, distributor shows, customer events, and industry conferences.
Conduct operator presentations, menu reviews, and product demonstrations; promote brand awareness and trial through strategic activations.
Collaborate with Sales, Marketing, Supply Chain, Customer Service, Finance, RGM, and Operations teams.
Develop forecasting and annual business-planning processes; provide market insights and competitive intelligence.
Support pricing, profitability, and portfolio optimization initiatives.
Travel throughout the Eastern United States for customer visits, distributor meetings, broker reviews, military account engagement, and industry trade shows, with travel up to 50%.