Affiliate & Social Shopping Manager

Onnit•Austin, TX

About The Position

Onnit is seeking a commercially minded, hands-on affiliate and social commerce leader to own and scale creator-driven sales. The role leads affiliate programs across Amazon, direct-to-consumer, and creator storefronts; grows TikTok Shop; and tests emerging platforms such as Whatnot. It combines channel strategy and budget ownership with direct execution, including campaign launches, creator engagement, and performance-driven optimization. The role has significant visibility into revenue growth and cross-functional collaboration across Amazon, DTC, and paid media.

Requirements

BS/BA in Marketing, Business, or a related field, or equivalent experience.
5+ years of experience in affiliate, creator, or partnership marketing for a consumer brand; experience in a claims-sensitive category such as supplements, wellness, or beauty is ideal.
Hands-on experience with at least one major affiliate network, such as Impact, Levanta, CJ, Rakuten, or similar.
Working knowledge of Amazon Attribution, Creator Connections, and Brand Referral Bonus.
Demonstrated experience growing and scaling a TikTok Shop, including Seller Center, Affiliate Center, creator collaborations, sampling, and LIVE shopping.
Strong commercial and analytical skills, including channel budget management, commission economics modeling, and agency and vendor performance management.
Understanding of FTC endorsement guidelines, supplement claims compliance, and creator content rights.
Comfort operating as both a strategist and hands-on practitioner, including occasional nights and weekends for LIVE events and campaign moments.
Strong communication skills and a growth mindset, with experience testing new platforms and working across all levels of Onnit and broader Unilever.

Nice To Haves

Experience marketing for a claims-sensitive consumer category such as supplements, wellness, or beauty.
Experience with affiliate networks such as Impact, Levanta, CJ, or Rakuten.

Responsibilities

Own the affiliate strategy and annual plan across Levanta (Amazon), Impact (DTC/Shopify), and Superfiliate (creator storefronts), including commission structures, partner tiers, and agency management against targets.
Grow Amazon affiliate revenue through Amazon Creator Connections, Levanta campaigns, external traffic, and the Brand Referral Bonus program.
Build a pipeline of high-value creators, publishers, and content sites; assess partner quality; monitor fraud; and audit payouts.
Scale TikTok Shop end to end, including catalog, listings, TikTok-specific offers, Shop Ads, LIVE shopping, and platform account relationships.
Grow the TikTok Shop creator affiliate program through sampling, commission tiers, creator briefs, community management, and retention; test emerging platforms such as Whatnot using clear go/no-go criteria.
Ensure creator content, listings, and offers comply with supplement claims requirements, platform category policies, FTC disclosure rules, and content usage rights.
Manage the affiliate and social shopping budget and weekly and monthly reporting; partner with analytics to measure incrementality beyond last-click.
Plan affiliate and creator support for launches and tentpole events such as Prime Day and BFCM; align offers with Onnit's pricing policy; and work with finance, legal, and procurement on vendor contracts.
Support annual planning and budgeting for affiliate and social shopping as part of AOP.
Represent Onnit at industry events, platform summits, and creator activations as needed.
Occasionally support product seeding and creator requests from teams such as PR and brand marketing.
Oversee freelancers or contractors for creator outreach, content, or LIVE production as needed.
Provide competitive research on affiliate and social commerce trends for leadership as needed.