Affiliate & Social Shopping Manager

Onnit Labs, Inc.•Austin, TX

About The Position

Onnit is seeking a commercially minded, hands-on leader to own and scale creator-driven sales across affiliate and social commerce. The role owns the affiliate program across Amazon, direct-to-consumer, and creator storefronts; scales TikTok Shop; and tests emerging platforms such as Whatnot. The manager sets strategy and executes it, including building commission structures, recruiting and briefing creators, managing agency and platform partners, and operating TikTok Shop day to day. Sales, ROI, and customer data inform decisions about which creators, offers, and platforms receive investment. The role combines channel ownership with hands-on execution, including budget and planning ownership, campaign launches, creator collaboration, and performance-driven optimization. It offers meaningful ownership across Amazon, DTC, and paid media, with TikTok Shop and social shopping identified as major growth opportunities. Onnit is an Austin, Texas-based health and wellness company selling dietary supplements directly to consumers and through retail distribution. It is part of the Wellbeing Collective, a Global Business Unit within Unilever. Onnit's stated mission is total human optimization, and its culture values Curiosity, Discipline, Approachability, Commitment, and an Ownership Mindset.

Requirements

BS/BA in Marketing, Business, or a related field, or equivalent experience.
At least 5 years of experience in affiliate, creator, or partnership marketing for a consumer brand; experience in a claims-sensitive category such as supplements, wellness, or beauty is preferred.
Hands-on experience with at least one major affiliate network, such as Impact, Levanta, CJ, Rakuten, or similar.
Working knowledge of Amazon Attribution, Creator Connections, and Brand Referral Bonus.
Proven experience growing and scaling a TikTok Shop, including Seller Center, Affiliate Center, creator collaborations, sampling, and LIVE shopping.
Strong commercial and analytical skills, including managing a channel budget, modeling commission economics, and managing agencies and vendors against performance targets.
Understanding of FTC endorsement guidelines, supplement claims compliance, and creator content rights.
Comfort working as both a strategist and hands-on operator, including occasional nights and weekends for LIVE events and campaign moments.
Strong communication skills and a growth mindset, with a track record of testing new platforms and working across all levels of Onnit and broader Unilever.

Nice To Haves

Experience in a claims-sensitive consumer category such as supplements, wellness, or beauty.

Responsibilities

Own affiliate strategy and the annual plan across Levanta (Amazon), Impact (DTC/Shopify), and Superfiliate (creator storefronts), including commission structures, partner tiers, and agency management against targets.
Grow Amazon affiliate revenue through Amazon Creator Connections, Levanta campaigns, external traffic, and the Brand Referral Bonus program.
Build a pipeline of high-value creators, publishers, and content sites; approve partners using quality criteria; monitor for fraud; and audit payouts.
Scale Onnit's TikTok Shop end to end, including catalog, listings, TikTok-specific offers, Shop Ads, LIVE shopping, and relationships with platform account teams.
Scale the TikTok Shop creator affiliate program through sampling, commission tiers, creator briefs, community management, and retention; test emerging platforms such as Whatnot using clear go/no-go criteria.
Ensure creator content, listings, and offers comply with supplement claims requirements, platform category policies, FTC disclosure rules, and content usage rights.
Manage the affiliate and social shopping budget and weekly and monthly performance reporting; partner with analytics to measure incrementality beyond last-click.
Plan affiliate and creator support for launches and tentpole events such as Prime Day and BFCM, keep offers aligned with Onnit's pricing policy, and work with finance, legal, and procurement on vendor contracts.
Support annual planning and budgeting for affiliate and social shopping as part of AOP.
Represent Onnit at industry events, platform summits, and creator activations as needed.
Occasionally support product seeding and creator requests from other teams, such as PR and brand marketing.
May oversee freelancers or contractors working on creator outreach, content, or LIVE production.
Provide leadership with competitive research on affiliate and social commerce trends as needed.