Affiliate Marketing Specialist

Advantage Solutions • Boston, MA

1d • $58,400 - $73,000 • Remote

About The Position

The role we are looking to fill is for an Affiliate Marketing Specialist, who will be responsible for increasing brand awareness, driving qualified traffic and contributing to new customer acquisition through strategic affiliate campaigns. This person will be tasked with driving traffic, leads, and orders to meet our clients’ growth goals for e-commerce. The scope of work will include cultivating and managing new and existing affiliate relationships, as well as management of all affiliate campaigns. This role will oversee day-to-day campaign management as well as long-term strategic planning and forecasting. All efforts, content, and campaigns will be aligned to and support the seasonal retail calendar.

Advantage Sales and Marketing LLC dba Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Media Campaign Development Lead: Leads the planning process with Supervisor support and acts as client-facing contact and presenter
Setup & Execution Approver: Oversees and supports/QAs all Associate creation of specs, timelines, setup process; leads ongoing communication with internal team leads and vendor contacts
Trafficking and Maintenance Approver: Oversees and supports/QAs all Associate trafficking & implementation steps
Reporting Lead: Lead development of all reporting outputs and presentation to client

Requirements

• Bachelor’s Degree
• 1-3+ years experience with affiliate or partnership marketing
• Ability to independently prospect, recruit, and onboard affiliates
• Experience independently setting and optimizing campaigns in affiliate platforms such as Commission Junction, Partnerize (Performance Horizon/Pepperjam), Impact, or other SAS model networks
• Strong understanding of marketing technology capabilities and ability to lead discussions with clients
• Up-to-date with latest trends and best practices in affiliate marketing
• Highly proficient in Microsoft Office: strong Excel and PowerPoint required
• 3-5 years of experience in Media at an agency
• Previous success in the planning, development and management of digital media campaigns for brands or products
• Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
• Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
• Exceptional organizational and time management skills
• Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Nice To Haves

• Experience with DoubleClick and other 3rd party tracking solutions preferred
• Experience with the following technology platforms a plus (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)

Responsibilities

• Develop, manage, and optimize Affiliate campaigns to grow qualified traffic, gain new customers and drive revenue
• Recruitment: proactively build the number of affiliate partners through outreach, recruiting and relationship building to achieve monthly growth goals
• Identify and recruit new partners through various recruiting tools, as well as social networks, communities and groups, blog postings, and email
• Negotiate and manage contracts and commission structures for affiliates
• Manage relationships with key affiliate partners; understand drivers of performance and identify opportunities to increase volume
• Meet regularly with partners (via phone and in person as needed) to strengthen relationships
• Understand and internalize Brand DNA and demonstrate the ability to choose partnerships that will resonate with current and prospective audiences
• Inspire affiliates’ excitement and engagement about offers/products/services
• Pull reports from affiliate platforms and vendors and understand exactly what they mean and why
• Properly pace campaign budgets throughout the month with the goal that we efficiently spend every dollar
• Allocate commissions to high ROI partners based upon: AOV, LTV, new customer volume, and asset creation
• Provide weekly insights and optimizations for each brand with program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc.

Benefits

• This position does not have supervisory responsibilities for direct reports
• May delegate work of others and provide guidance, direction and mentoring to indirect reports

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level