Affiliate Manager - Oral Care

Procter & Gamble

8d•$90,700 - $116,500•Hybrid

About The Position

The Affiliate Manager, Crest leads the development and growth of affiliate and social commerce programs that convert creator activity into incremental digital commerce revenue. The role combines strategy, creator community development, retailer activation, and hands-on program management. It owns TikTok Shop growth, affiliate sampling, network recruitment, program quality, and emerging social commerce opportunities across Crest and Oral-B forms. The position is responsible for building affiliate growth strategies, scalable sampling programs, dedicated affiliate networks by business form, and retailer and platform programs across TikTok Shop, Target, and Amazon. It also explores TikTok Live and other emerging social commerce formats as part of Crest’s broader Social for Sales strategy. The role is based in the Cincinnati, Ohio area and requires a hybrid work schedule. Candidates should be prepared to consider relocation opportunities during their career as business needs and development opportunities arise.

Requirements

Bachelor's degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field.
2–5 years of experience in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing; consumer goods experience is preferred.
Demonstrated experience building or scaling affiliate, ambassador, or creator programs that drive measurable digital commerce outcomes.
Hands-on knowledge of TikTok Shop and social selling platforms.
Understanding of retailer affiliate ecosystems, including Amazon and emerging retailer programs such as Target.
Strong creator recruitment, community management, relationship-building, and program cultivation capabilities.
Ability to segment creator networks and tailor activation strategies by brand, product form, audience, and retailer.
Strong analytical and commercial skills, including the ability to connect creator activity, content performance, conversion, and revenue.
Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams and external partners.
Ability to work independently in ambiguity, move quickly, challenge established approaches, and build new capabilities from the ground up.
Ability to work a hybrid schedule in the Cincinnati, Ohio-based office.
Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Nice To Haves

Experience with TikTok Live or other live-shopping formats.
Experience in consumer goods.

Responsibilities

Own TikTok Shop growth, including creator community management, affiliate recruitment, activation, and ongoing performance improvement.
Stand up and manage an affiliate sampling program that accelerates product trial, creator participation, and content generation.
Recruit, onboard, and cultivate a best-in-class affiliate roster, building durable relationships with high-potential creators.
Build dedicated affiliate networks by business form, including Oral-B, Crest Whitening, and Paste, to improve relevance and scale.
Develop and launch the Target affiliate program ahead of retailer go-live, coordinating requirements, creator readiness, and activation plans.
Upgrade the quality and productivity of the Amazon affiliate program, improving creator selection, engagement, content quality, and sales contribution.
Define and test the role of TikTok Live and emerging social commerce formats, translating learnings into scalable playbooks.
Establish program goals, reporting, and optimization routines that connect affiliate activity to incremental digital commerce revenue.
Partner across brand, media, sales, digital commerce, retailer, agency, and platform teams to deliver overall Social for Sales goals for Crest.
Ensure programs follow applicable P&G policies, platform requirements, and disclosure standards.