Affiliate Creator Community Manager

tarte cosmetics•New York, NY

12d•$80,000 - $100,000

About The Position

tarte cosmetics is looking for an Affiliate Creator Community Manager to help take our rapidly growing creator affiliate program to the next level. This role will own the day-to-day strategy and management of our affiliate creator communities, with a particular focus on TikTok Shop, Discord and Lark. We’re looking for someone who understands that a best-in-class affiliate program is about more than recruiting creators; it’s about creating a community people genuinely want to be part of. The ideal candidate is deeply plugged into the creator and affiliate ecosystem, understands what motivates creators to post and sell, and knows how to turn community engagement into action. They’ll develop programming, activations, challenges, gamification strategies and communications that keep our affiliates informed, engaged and excited to create content for tarte. This is a hands-on role for someone who is equal parts community builder, creator marketer and affiliate strategist.

Requirements

5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social media community management or a related field
Previous hands-on experience building and/or managing a Discord community
Experience with TikTok Shop affiliate marketing or another social commerce/creator affiliate platform
Strong understanding of the creator economy and what motivates creators to engage, create and sell
Experience developing creator challenges, incentive programs, ambassador programs or other gamified community initiatives
Proven ability to build relationships and communicate effectively with creators at scale
Highly creative with a strong pulse on social media, internet culture and emerging creator trends
Comfortable using data and performance insights to inform community and affiliate strategy
Strong organizational and project management skills with the ability to manage multiple campaigns and priorities at once
Excellent written communication skills with the ability to adapt to tarte’s fun, social-first brand voice
Self-starter who thrives in a fast-moving environment and is excited to test, learn and build

Responsibilities

Lead the strategy, day-to-day management, and continued growth of tarte’s Discord and Lark affiliate communities, creating an engaging destination where creators want to participate and grow.
Develop an ongoing community programming calendar featuring challenges, contests, leaderboards, incentives, recognition programs, trainings, webinars, and IRL creator experiences.
Identify, nurture, and reward both top-performing and emerging affiliates, providing the education, resources, content inspiration, and selling strategies needed to drive long-term success.
Build scalable communication strategies that quickly mobilize creators around priority products, promotions, commission opportunities, content best practices, and TikTok Shop tools.
Stay ahead of TikTok Shop trends, platform updates, affiliate best practices, and emerging creator behaviors, while gathering community feedback to inform internal teams and future programming.
Establish and track KPIs for community health and affiliate performance, including active membership, participation, creator activation, content volume, sales, and the effectiveness of community initiatives.