AEO Video Content Strategy

JPMorganChase • Wilmington, NC

8d

About The Position

As a Content Strategy Senior Associate in Business Banking Marketing, you will develop and manage a video content strategy intended to increase the visibility of Chase for Business content across traditional search and AI-powered answer engines. You will identify high-value customer questions, turn business priorities into useful video concepts, and lead content through planning, production, approvals, distribution, and measurement.

The role blends strategy, storytelling, and production expertise to create accurate, engaging content for small business owners. You will work with marketing, search, social media, creative, product, analytics, legal, compliance, and external production partners. Content may be reused across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints.

Requirements

• Bachelor's degree or equivalent work experience.
• Experience developing content, video, digital marketing, or editorial strategies.
• Understanding of how audiences discover and engage with content across search, video, websites, and social platforms.
• Experience translating audience insights, search data, or business priorities into actionable content plans.
• Experience developing creative briefs, scripts, messaging frameworks, or video production plans.
• Experience collaborating with creative teams, agencies, production partners, and cross-functional stakeholders.
• Experience managing complex projects from strategy through execution in a regulated or highly compliant environment.

Nice To Haves

• Experience with Answer Engine Optimization, search engine optimization, generative AI, or AI-powered content discovery.
• Experience developing educational or question-based video content for YouTube and other digital platforms.
• Familiarity with keyword research, audience research, content-gap analysis, and search-intent mapping.
• Experience using Adobe Creative Cloud, video editing tools, AI-assisted production platforms, or content management systems.
• Familiarity with YouTube Analytics, Adobe Analytics, Google Search Console, or similar measurement platforms.
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications.
• Financial services, small business, business-to-business, or other regulated-industry experience.

Responsibilities

• Develop and execute the Chase for Business video content strategy and roadmap based on customer needs, search behavior, business priorities, and emerging AI-powered discovery trends.
• Prioritize high-value customer questions and define content topics, formats, audiences, channels, and publishing priorities.
• Translate complex banking and small-business topics into compelling video concepts.
• Create content development materials, including briefs, scripts, interview questions, messaging frameworks, and production requirements.
• Lead the video production lifecycle from concept through production, stakeholder review, legal and compliance approvals, publishing, and ongoing optimization.
• Maintain brand, accessibility, and claims standards throughout content development.
• Partner with search and organic social teams to align video programming with search engine optimization and Answer Engine Optimization strategies.
• Design content for reuse across YouTube, Chase-owned platforms, social media, articles, landing pages, and other customer touchpoints.
• Manage external agencies, production companies, and technology vendors to deliver high-quality work on brand, on time, and within budget.
• Define success metrics and measurement approaches using search, video, website, and audience data.
• Drive continuous improvement based on performance insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior