Advertising Specialist

AMZ Advisers•New York, NY

6h•Remote

About The Position

AMZ Advisers is a digital media marketing agency focused on strategic marketing for Amazon, Walmart, and Instacart marketplaces. The Advertising Specialist manages and optimizes advertising accounts to support client growth, coordinating with Account Managers, Brand Strategists, Content teams, and leadership. The role involves applying account-specific strategies and using performance data to make decisions that support sales growth, profitability, ranking, and other client goals. The posting describes the role as hybrid in its heading and fully remote in the role description. The specialist manages a portfolio of 15–20 accounts, audits and builds campaigns, monitors results, and communicates recommendations and risks to the internal team. The role also includes maintaining clear campaign structures and documentation, contributing insights to weekly and monthly reporting, keeping current with platform changes, and participating in team meetings and strategy discussions.

Requirements

At least 1 year of PPC advertising experience.
At least 1 year of digital marketing or eCommerce experience.
Experience managing Amazon Seller Central and/or Vendor Central advertising accounts.
Strong understanding of Amazon campaign structure, keyword strategy, targeting, bidding, budget management, and optimization.
Experience analyzing advertising reports and converting data into clear actions.
Strong verbal and written English communication skills.
Strong time-management and task-management skills.
Ability to work remotely and communicate effectively with a distributed team.
Strong hands-on experience managing PPC campaigns.
Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
Ability to audit advertising accounts and identify opportunities for improvement.
Ability to build and execute campaign strategies for different client goals.
Strong analytical skills and ability to interpret performance data correctly.
Understanding of ACOS, TACOS, ROAS, CPC, CTR, CVR, profitability, and how advertising affects overall Amazon performance.
Strong organizational skills and attention to detail.
Ability to manage multiple accounts, deadlines, and priorities simultaneously.
Proactive mindset, including the ability to identify problems early and take preventive action.
Ability to explain performance, issues, and recommendations clearly to the internal team.
Ability to work independently and collaborate effectively with Account Managers, Brand Strategists, Content teams, and leadership.
Strong problem-solving skills and willingness to test new strategies when appropriate.
Ability to adapt in a fast-paced environment when priorities change.
Strong ownership, accountability, and follow-through.

Nice To Haves

At least 2 years of Amazon advertising experience is preferred.
Amazon DSP experience.
Experience with Amazon account strategy beyond advertising.
Experience working in an agency environment.
Experience managing multiple client accounts simultaneously.
Experience with Xnurta, Sellerboard, ZonGuru, or similar Amazon/eCommerce platforms.
Experience supporting product launches, ranking strategies, profitability-focused campaigns, or full-funnel advertising strategies.

Responsibilities

Manage a portfolio of 15–20 advertising accounts across Amazon, Walmart, and Instacart.
Audit client advertising accounts for wasted spend, missed opportunities, campaign-structure issues, inefficient targeting, budget problems, and other improvement areas.
Build, restructure, and optimize PPC campaigns to support client goals such as profitability, growth, ranking, launches, defensive strategy, and scaling.
Execute advertising strategies developed with Account Managers and Brand Strategists.
Set up and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and other relevant Amazon ad types.
Monitor campaign performance and act proactively to address wasted spend, budget inefficiencies, weak performance, and missed growth opportunities.
Optimize bids, budgets, targeting, placements, search terms, negatives, campaign structure, and keyword strategy using performance data.
Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to inform decisions.
Create clear recommendations and action plans based on account performance.
Coordinate with Account Managers and Brand Strategists to align advertising strategies with clients’ broader Amazon growth plans.
Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements affect advertising performance.
Identify and communicate risks early, including budget concerns, low conversion rates, inventory issues, suppressed listings, poor profitability, ranking drops, and inefficient spend.
Maintain organized campaign structures and clear internal documentation.
Provide timely, professional updates, insights, and recommendations to internal team members.
Track KPIs and performance trends across assigned accounts.
Use advertising tools, reporting platforms, and internal dashboards to monitor performance and improve decision-making.
Support weekly and monthly reporting with meaningful advertising insights.
Stay up to date on Amazon advertising updates, platform changes, campaign types, and best practices.
Participate in internal meetings, stand-ups, and strategy discussions to flag blockers, risks, opportunities, and next steps.