Advertising Marketing Analyst

VTGFredericksburg, VA
Onsite

About The Position

VTG is seeking an Advertising Marketing Analyst to support projects contributing considerably toward closing the intercept capability gap for state and local law enforcement agencies. This role is 100% onsite in Fredericksburg, VA. The candidate must possess strong knowledge of digital marketing strategies, brand promotion, and public relations techniques, as well as an understanding of federal, state, and local law enforcement audiences. The individual will be responsible for developing and executing marketing campaigns, producing promotional materials, and managing communications with law enforcement agencies and industry providers to increase awareness of NDCAC's tools and resources. Experience in customer engagement, content creation, and the use of email marketing, social media, and traditional media channels is essential. The candidate must be capable of identifying advertising opportunities, selecting appropriate medium for messaging, tracking performance metrics, and adjusting strategies to optimize outreach. Must have excellent writing skills and practical experience in a law enforcement environment.

Requirements

  • US Citizen with a Top Secret clearance
  • Bachelor’s degree in marketing, communications, or a related field
  • At least three (3) years of applicable professional experience in advertising, marketing, or communications
  • Excellent writing skills
  • Practical experience in a law enforcement environment

Nice To Haves

  • Strong knowledge of digital marketing strategies
  • Brand promotion
  • Public relations techniques
  • Understanding of federal, state, and local law enforcement audiences
  • Experience in customer engagement
  • Content creation
  • Use of email marketing, social media, and traditional media channels

Responsibilities

  • Developing and executing marketing campaigns
  • Producing promotional materials
  • Managing communications with law enforcement agencies and industry providers to increase awareness of NDCAC's tools and resources
  • Identifying advertising opportunities
  • Selecting appropriate medium for messaging
  • Tracking performance metrics
  • Adjusting strategies to optimize outreach
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