Advertising Account Manager

American City Business Journals•Greensboro, NC

About The Position

The Advertising Account Manager will support Account Executives with pre-sale and post-sale activities, acting as a liaison between clients, Account Executives, Creative, and Ad Operations to ensure timely campaign execution. This role involves managing advertising orders across various media platforms, monitoring campaign performance, and generating reports. The position also requires managing creative assets, developing sales collateral, and maintaining revenue tracking reports.

Requirements

2-5 years of account management, advertising operations, media sales support, or project management preferred.
Exceptional organizational skills with strong attention to detail.
Ability to manage multiple projects simultaneously while meeting strict deadlines.
Strong written and verbal communication skills.
Excellent interpersonal skills with the ability to collaborate across multiple departments.
Proficiency in Microsoft Office, particularly PowerPoint and Excel.
Experience with Google Ad Manager, Sailthru, CRM systems, and digital advertising platforms is preferred.
Ability to analyze campaign performance and identify optimization opportunities.
Self-motivated, proactive, and adaptable in a fast-paced environment.

Responsibilities

Support Account Executives with all pre-sale and post-sale activities throughout the sales cycle.
Serve as a primary liaison between clients, Account Executives, Creative, and Ad Operations to ensure timely execution of campaigns.
Assume account management responsibilities for Account Executives during absences, as needed.
Assist with client communication and provide exceptional customer service throughout campaign execution.
Schedule and process all client contracts within the company's order management system.
Enter and manage advertising orders across all media platforms, including print, digital, social media, email newsletters, and other advertising products.
Coordinate the trafficking and scheduling of all client social media campaigns.
Monitor campaign performance and identify campaigns that are underdelivering or under pacing. Collaborate with internal teams to implement optimizations and ensure campaigns meet delivery goals.
Ensure all campaign components launch on schedule by proactively managing deadlines and deliverables.
Generate campaign performance reports using Google Ad Manager, Sailthru, and other reporting platforms.
Prepare comprehensive monthly client performance reports.
Develop professional mid-campaign and end-of-campaign presentations that communicate campaign results, insights, and recommendations.
Assist the VP of Media Revenue & Partnerships with revenue tracking, forecasting, and financial reporting.
Coordinate the collection and organization of all print and digital creative assets for upcoming campaigns.
Work closely with clients, Account Executives, and the Creative team to secure new artwork, revisions, and campaign materials.
Ensure all creative assets are received, approved, and delivered according to production schedules.
Maintain weekly and monthly revenue tracking reports.
Create client proposal presentations highlighting integrated advertising opportunities and campaign recommendations.
Develop sales collateral, including media kits, sales sheets, promotional materials, specification sheets, holiday cards, and other marketing resources.
Manage advertising calendars for eDaily, eWeekly and Dedicated Email campaigns to ensure accurate scheduling and execution.