Paid Advertising Account Manager

Power Digital

1d

About The Position

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Requirements

• 3-4 years of digital marketing experience; 1-2 years in agency setting
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
• Minimum 2 years of hands-on experience with Meta ads direct response campaigns
• Minimum 1 year of experience speaking to cross-channel strategy and performance in either in-house or client-facing role
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Nice To Haves

• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

Responsibilities

• Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Act as the main point of contact on cross-channel digital marketing campaigns
• Manage & direct internal client teams, giving feedback & helping to problem solve
• Lead weekly and monthly reporting calls
• Evaluate and educate the client on service expansion opportunities
• Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
• Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

Benefits

• We value diversity in backgrounds and experiences.
• We are an Equal Opportunity Employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed