Adobe Digital Marketing Specialist (Contract)
About The Position
CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA. This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto. The Adobe Digital Marketing Specialist leads the development and execution of data-driven, client-centric marketing experiences across channels. This role is responsible for translating client insights into personalized journeys, enabling next-best-action strategies, and driving measurable impact across acquisition, engagement, and retention.
Requirements
- Experience in digital marketing, personalization, or MarTech (financial services preferred)
- Strong understanding of customer data, segmentation, and lifecycle marketing
- Hands-on experience with personalization or campaign orchestration platforms
- Proven ability to drive cross-functional initiatives and deliver business impact
- Analytical mindset with comfort leveraging data to inform decisions
- Strong communication and stakeholder management skills
Responsibilities
- Design and deliver cross-channel personalized experiences (web, app, email, paid media)
- Translate segmentation, behaviours, and client signals into actionable journey strategies
- Enable “next best action” and offer personalization across the client lifecycle
- Leverage platforms (e.g., CDP, AJO, targeting tools) to operationalize personalization at scale
- Support roadmap delivery, vendor integration, and capability adoption across teams
- Partner with technology and data teams to ensure strong data connectivity and activation
- Lead test-and-learn programs (A/B, multivariate) to optimize journeys and campaigns
- Analyze performance, derive insights, and continuously improve relevance and conversion
- Establish measurement frameworks tied to business and client outcomes
- Partner with Growth, Product, Analytics, and Channel teams to embed personalization into campaigns and digital experiences
- Support prioritization, roadmap alignment, and execution across squads
- Drive adoption of personalization best practices across the organization
- Support training, documentation, and process evolution to scale capabilities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
