Admissions / Marketing Director

Vibrant Life Senior Living - Kalamazoo•Kalamazoo, MI

About The Position

Responsible to present Vibrant Life philosophy in the community, to perspective clients, and family members. Responsible for developing and maintaining marketing strategies to meet agreed company objectives. Evaluate customer research, marketing conditions, competition and implement marketing plan as needed. Oversee all marketing, advertising, and promotional activities.

Requirements

Compassion/skills to help people focus on the living at New Friends.
High School Diploma or equivalent required.
Business or marketing-related degree or equivalent professional qualification with 2 to 4 years of experience.
Experience in all aspects of developing and maintaining marketing strategies.
Technical marketing skills for healthcare/assisted living.
Proven experience in customer and market research.
Relevant industry knowledge.
Must have a desire to work in the health care field.
Must be able to read, write, and speak English fluently.
Must be able to work as part of a management team.

Nice To Haves

Ability to work flexible hours as needed.

Responsibilities

Manage and coordinate all marketing, advertising and promotional activities
Analysis of current market conditions and competitor information
Develop and implement marketing plans
Manage the productivity of the marketing plans and projects
Monitor, review and report an all marketing activity and results
Manage the marketing budget
Deliver marketing activity within agreed budget
Develop pricing strategy
Maintain price sheets and marketing packets for new residents.
Liaison with media and advertising
Create and maintain proper levels of all marketing materials, keeping within the marketing budget
Maintain marketing database with all contacts, referral sources, marketing logs, availability sheets and in-person visits
Develop and maintain relationships for referral sources and new business
Responsible for all correspondence and communication to potential clients including: inquiry calls, tours and all follow-up letters, e-mails and phone calls
Train other employees on inquiry calls and tour protocol for back-up as needed
Attend and participate in meetings and trainings
New admission contracts and gathering all state required documentation
Maintain State required documents
Other duties as assigned by the Executive Director