Admissions Counselor

Baylor University•Waco, TX

13d•Onsite

About The Position

This position specifically supports the mission of the university through providing guidance and counseling to prospective students to help achieve the freshman strategic enrollment management goals for each incoming class and term. The Admissions Counselor will travel to recruit and counsel prospective students to gain application numbers through the enrollment funnel from students who are an academic, social, and financial fit for Baylor. A bachelor's degree and two years of relevant experience are required. A master's degree and three years of relevant experience is preferred. Additional education or experience will be considered in lieu of one another. A valid US Driver License with a clear driving record of at least two years is required. Must be able to travel outside of the state of Texas. Applicants must be authorized to work full-time in the United States.

Requirements

A bachelor's degree
Two years of relevant experience
A valid US Driver License with a clear driving record of at least two years
Must be able to travel outside of the state of Texas
Applicants must be authorized to work full-time in the United States

Nice To Haves

A master's degree
Three years of relevant experience
Additional education or experience will be considered in lieu of one another

Responsibilities

Manage a geographic territory and strategically work with prospective students within that territory from point of inquiry to final matriculation
Using geo-demographic research, historical data, funnel reports and current enrollment trends while formulating territory-specific initiatives to drive enrollment
Be an expert on all admissions policies & procedures; actively maintain a wealth of information about Baylor's academic/social/spiritual opportunities to personally and persuasively recruit students and tailor messaging to fit the audience
Manage territory budget and strategize travel within territory to engage in high impact recruitment activities
Plan and host small group events & recruitment and yield events by targeting prospective students in the territory
Meet yearly enrollment goals as assigned
Manage daily correspondence from prospective students using a wide variety of communication channels
Use data to develop territory-specific outbound communication
Counsel students on the nuances of the admissions process, especially regarding test-optional admissions
Use persuasive techniques to encourage prospective students to act, such as visiting campus, completing their application, or selecting Baylor University as their final college choice
Qualify prospective student leads and maintain accurate records of interactions in Slate throughout the enrollment funnel
Meet with prospective students individually or in groups in office visits, while traveling in territory, or through a virtual platform to recruit throughout the enrollment process
Leverage advanced Slate query techniques to identify application files to complete
Review and evaluate complete files, make admission acceptance and denial decision recommendations, and prepare files to go to the admissions committee
Utilize tools and resources in Slate to strategically personalize recruitment efforts to meet the individual needs of prospective students
Counsel students regarding final college decision to enroll at Baylor
Develop and maintain a financial aid strategy with intermediate-level financial aid knowledge, proficiently counseling students on common financial aid practices and Baylor-specific processes
Develop a strategy to work with students throughout the financial aid process
Review students within assigned territory and make scholarship recommendations while counseling students on merit-based scholarship eligibility, scholarship program opportunities, scholarship appeals, and outside funding opportunities
Determine strategies and techniques to highlight the value of a Baylor education with prospective families while advocating and supporting their unique situation
Properly train and complete increased conversations around the value and return on investment of higher education and financial literacy around how to finance a Baylor education
Regularly cross-train with financial aid including the use of financial aid operating systems
Create and sustain high-quality relationships with Baylor’s feeder high schools; regularly updating college counseling staff at select high schools on Baylor’s admission policies and university programs
Communicate frequently with high school counselors regarding their applicants to drive file completion and post-acceptance to support and assist with questions about the enrollment process
Work with Admissions Counseling Leadership team to administrate enrollment goals and strategic planning as needed
Develop and execute an individualized admissions recruitment and sales strategy (professional sales training required)
Achieve yearly territory goals and subgoals regarding Strategic Enrollment Management (SEM) populations and priorities
Perform analysis regarding admission activities and results
Maintain assigned duties to deliver results throughout the year to ensure strategies and tasks are completed
Strategize high-impact recruitment initiatives in a highly competitive landscape
Assist with coordinating, managing & hosting on-campus and off-campus recruitment events
Offer virtual recruitment event opportunities to connect with prospective students and families throughout the enrollment process
Serve on team leading the planning and execution of offering compelling admissions counseling presentations for students and families
Perform all other duties as assigned to support Baylor’s mission
Ability to comply with University policies
Maintain regular and punctual attendance