Adjunct Faculty, Continuing Education, Digital Marketing Program

Prince George's Community College•Largo, MD

About The Position

The Adjunct Faculty instructor coordinates, plans, prepares, presents, and evaluates classroom instruction and related activities for the Digital Marketing Program. Instruction may be delivered during the day, evening, or weekend and may use face-to-face, hybrid, online, or remote formats. The instructor stays current in the discipline and explores teaching methods and strategies that engage learners. They organize and plan instructional content to accommodate diverse learning styles and develop appropriate assessment tools to monitor student learning outcomes. The role also includes participation in professional development, academic advising, and curriculum design.

Requirements

  • Bachelor’s degree in marketing, digital marketing, business, communications, advertising, public relations, information systems, or a closely related field.
  • At least one year of teaching experience or training at the college or secondary level in one or more fields related to digital marketing.
  • Recent professional experience in digital marketing, digital communications, marketing analytics, advertising, marketing technology, or a related field.
  • Demonstrated expertise in one or more areas of digital marketing, including analytics, website optimization, search marketing, email marketing, digital strategy, customer engagement, and campaign management.
  • Experience using industry-standard digital marketing, analytics, content management, advertising, or marketing automation platforms.
  • Ability to integrate current industry practices, trends, technologies, and real-world applications into instruction.
  • Commitment to maintaining current knowledge of evolving digital marketing tools, technologies, and best practices through ongoing professional development.

Nice To Haves

  • Master’s degree.
  • Relevant industry certifications in digital marketing, analytics, advertising, or related disciplines.
  • Prior teaching, training, coaching, or workforce development experience.

Responsibilities

  • Coordinate, plan, prepare, present, and evaluate classroom instruction and related activities.
  • Deliver instruction through face-to-face, hybrid, online, and remote formats, as appropriate.
  • Stay current in digital marketing and explore teaching methods and strategies that engage learners.
  • Organize and plan instructional content that accommodates diverse learning styles.
  • Develop appropriate assessment tools to monitor student learning outcomes.
  • Participate in professional development, academic advising, and curriculum design.
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