Digital Marketing and Integrated Marketing Communications, Department of Marketing, Management, and Health Care Administration - Adjunct Faculty
About The Position
University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach on-site in San Diego, CA, in the Marketing program. Specifically, we are seeking faculty for the following course(s): Digital Marketing Principles (MRKT 311): An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world. Integrated Marketing Communications (MRKT 354): A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan: digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Requirements
- Master’s in Marketing or related field from an accredited institution of higher learning required.
- Professional experience in Marketing or related field
- This position is designated to teach on-site in San Diego, CA.
Nice To Haves
- Experience teaching adult learners online and in higher education is strongly preferred.
- A terminal degree in Marketing or a related field of learning.
- Teaching experience in digital marketing is preferred.
Responsibilities
- Actively engage students through frequent interaction that motivates them to succeed, and conveys a genuine energy and enthusiasm for their learning.
- Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations.
- Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments.
- Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program.
- Provide feedback to your program chair on possible curricular improvements.
Benefits
- Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date. NOTE: Adjuncts are not eligible for the State of Maryland subsidized rates. Adjuncts would be responsible for the total cost if enrolled.
- Insurance Options: Term Life Insurance and Accidental Death and Dismemberment Insurance.
- Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
