Ad Operations Manager (Telehealth Growth)
About The Position
The Ad Operations Manager will own advertising performance and help scale the digital acquisition engine of a fast-growing telehealth platform focused on wellness, weight loss, and longevity care. The role oversees performance across Meta, Google, and other acquisition channels, evaluates growth opportunities, and uses data-driven decisions to influence revenue and subscription retention. The position involves managing advertising investment and partners in a fast-paced digital health environment, including promotion of specialized treatments such as compounded GLP-1 weight management, peptide therapies, and sexual wellness solutions.
Requirements
- Extensive experience in ad operations, performance marketing, or growth leadership at a digital health, telehealth, or D2C prescription healthcare company.
- Proven track record managing substantial advertising spend, coordinating multiple agency partners or internal teams, and improving efficiency metrics in regulated or compliance-heavy sectors.
- Deep, hands-on understanding of Meta Ads, Google Ads, paid acquisition frameworks, and affiliate ecosystems in health and wellness.
- Strong understanding of subscription economics, retention funnels, revenue attribution models, and performance metrics such as CAC and LTV.
- Exceptional analytical and communication skills.
- Ability to challenge underperforming strategies, hold vendors accountable, and make rapid, data-backed decisions.
Responsibilities
- Manage and evaluate the performance of in-house professionals, external agencies, and affiliate marketing partners, ensuring measurable results.
- Monitor paid acquisition campaigns across Meta Ads, Google Ads, and emerging channels; identify bottlenecks and implement performance adjustments.
- Track CAC, ROAS, subscription retention, repeat purchase rates, churn, and Customer Lifetime Value (LTV) to guide budget allocations.
- Manage multi-million-dollar advertising spend, reduce inefficient spend, and scale high-performing funnels to maximize profitability.
- Evaluate new affiliate partners, media networks, and acquisition channels suited to the health and wellness market.
- Build performance-monitoring frameworks, reporting loops, and operational best practices using analytics and automation tools.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
