Active Member Marketing Manager

Twin Health

26d•$125,000 - $140,000•Remote

About The Position

Twin Health is seeking its first Active Member Marketing Manager to build and own the strategy and execution of all proactive, non-clinically led communications for active Twin members. This role involves developing lifecycle programs through various channels such as email, SMS, in-app and push campaigns, and direct mail testing. The manager will design how these communications integrate with the existing care team relationships and product notification ecosystem. This is a hands-on, build-oriented role requiring strategic vision and execution capabilities, leveraging existing infrastructure like Braze and member data. The goal is to create a deliberate lifecycle program that enhances member engagement, retention, and clinical outcomes.

Requirements

4–7 years in lifecycle, CRM, retention, or engagement marketing, with significant experience owning programs end-to-end.
Hands-on Braze expertise, capable of building multi-branch Canvases with behavioral triggers, Liquid personalization, and suppression logic without engineering support.
Real multi-channel experience including email plus at least one of SMS, push, or in-app.
Demonstrated experimentation rigor, including designing tests with holdouts, understanding result limitations, and comfort reporting null results.
Comfort building and defining processes, as this program does not currently exist.
Applicants must be authorized to work for any employer in the U.S.
Unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems.
Direct experience in the point solution ecosystem (digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems), understanding eligibility-driven populations, client communication approvals, and the difference between enrollment and active member marketing.
Experience marketing alongside a human care team or clinical staff.
Exposure to offline or physical channels (direct mail, print, or member webinars) and how to measure them.

Responsibilities

Map the member journey to build sustained engagement, winback for lapsed members, and define communication strategies for each stage.
Own the annual and quarterly engagement roadmap, defining stage involvement.
Build a segmentation model based on member behavior, sensor data, app engagement, care team interaction, clinical trajectory, and enrollment channels.
Govern the member communication calendar across marketing, care team, product, and clinical to ensure a coherent member experience.
Inventory and maintain a map of existing touchpoints.
Partner with Care Delivery and Clinical leadership to define the boundaries between marketing and clinical communications.
Design suppression, frequency capping, and quiet-hours logic across all channels to manage message volume.
Work with Product on campaign-based push and in-app messaging.
Ensure deployment accuracy by accounting for operational realities like eligibility files, employer/health plan rules, benefits calendars, co-branding constraints, and other vendor communications.
Build and ship campaigns end-to-end in Braze, including audience logic, Canvas and journey build, content, QA, launch, and iteration.
Write copy and creative briefs, and manage design, clinical, and legal review for timely campaign delivery.
Develop the Braze instance, including event taxonomy, Connected Content usage, template library, preference center, deliverability, sender reputation, and data contracts with Snowflake.
Establish a formal testing program for subject lines, creative, channel mix, cadence, timing, incentive structure, and a direct mail pilot.
Measure performance and build dashboards in partnership with Marketing Operations to showcase campaign efficacy.
Report results to Growth Marketing and leadership, including wins, losses, and adjustments.
Maintain compliance with HIPAA, PHI handling, TCPA, consent management for SMS, CAN-SPAM, and internal clinical review.
Perform other duties as assigned.