Marketing Manager, Member Growth

Thyme Care•Remote, United States

1d•$130,500 - $145,000•Remote

About The Position

As a Marketing Manager, Member Growth at Thyme Care, you’ll play a critical role in helping drive member enrollment across our health plan and provider partnerships. We’re looking for a detail-oriented marketing professional who thrives on creative and strategic ownership, establishing expertise internally and externally, and ensuring every campaign is executed with precision and care. You’ll manage the full campaign lifecycle, from ideation, to partner-facing presentation, to intake to launch—while enabling smooth workflows across internal teams, ensuring on-time delivery, and upholding the highest standards of quality. This is a highly collaborative and execution-focused role that blends strategic thinking with operational excellence to deliver campaigns that drive meaningful results.

Requirements

5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments.
Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels—including creative development, stakeholder reviews, QA, and launch coordination—ensuring high-quality execution every step of the way.
Experience in leading external partner-facing meetings, presenting marketing strategy, data insights, proposed pilots, or other initiatives.
Fluency in using AI tools and a deep comfort or understanding of how to drive efficiencies in process using those tools while using best judgement to validate AI results.
A strong foundation in project management, with experience using tools like Asana, Monday.com, Trello, or similar to manage deadlines, deliverables, and collaboration across teams.
Proven ability to collaborate cross-functionally, working effectively with creative, product, data, and client-facing teams.
Exceptional attention to detail, with a sharp eye for inconsistencies in messaging, design, or data, ensuring every campaign asset is accurate, brand-aligned, and compliant before launch.
Experience using data to drive marketing decisions—optimizing campaign performance, identifying new engagement opportunities, and applying industry insights and trends to inform strategy and innovation.
Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging. Skilled at influencing internal and external audiences by framing the value proposition clearly to secure alignment and achieve business goals.
Comfortable operating in a fast-paced, growing organization, with a track record of driving structure and process in evolving environments.
Experience managing external stakeholders or vendors—such as health plans, provider organizations, creative agencies, or printing/mail vendors—and navigating complex approval workflows.
Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control, documentation, and brand consistency.

Nice To Haves

You’ll thrive in this role if you’re a proactive, collaborative marketing leader who is as comfortable diving into campaign operations as you are thinking big-picture.
Own the Outcome. At Thyme Care, we move with purpose. You take full ownership—from strategy through execution—and skillfully manage up, down, and across teams to get things done with intention and impact.
Act with Our Members in Mind. You’re deeply member- and partner-centric, putting those we serve at the center of every decision. You embody our commitment to truly seeing and supporting patients and caregivers through every interaction.
Move Fast, Move Thoughtfully. Balancing urgency with care is part of our culture. You deliver campaigns on time and on brand while maintaining the high standards that reflect our mission and values.
Embrace Ambiguity as Opportunity. You’re energized by problem-solving and embody Thyme Care’s spirit of seeking diverse perspectives—welcoming ambiguity as a chance to innovate and grow.
Iterate with Feedback and Humility. You actively seek and embrace feedback, continuously improving outcomes to better serve our members and partners, in line with our value to act with humility and intention.
Champion Health Equity. You share Thyme Care’s passion for advancing health equity and believe marketing is a powerful tool to increase access, inclusion, and a better cancer care experience for all.

Responsibilities

Own ongoing best-practice marketing campaign development and execution for a book of payer or provider accounts. Create communications plans and requested pitch materials that reflect each client’s approved marketing information and ensure each initiative is aligned with business goals, member needs, and partner requirements.
Lead end-to-end campaign management—from intake and briefing through approvals and launch—enabling cross-functional teams through clear workflows, timelines, and deliverables to ensure smooth, timely execution.
Act as the final checkpoint before launch—reviewing every campaign asset with a meticulous eye for detail, ensuring consistency across copy, design, data inputs, and targeting. You proactively identify gaps, flag inconsistencies, and maintain the highest standard of quality control across all member-facing communications.
Work closely with internal teams—including partner marketing, design, product, care delivery, and data—to ensure campaigns are cohesive, operationally smooth, and grounded in the right member data to drive targeting, personalization, and performance.
Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence for stronger performance.
Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations—bringing fresh ideas and operational safeguards to campaign planning.
Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance for internal and external stakeholders—using learnings to drive continuous improvement.
Partner with internal teams and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly. You’re a strong writer and communicator, able to distill complex ideas into concise messaging that reflects our brand and builds trust.