Acquisition Strategy Senior Manager

FanDuel•New York City, NY

18h•Hybrid

About The Position

Our roster has an opening with your name on it We’re looking for a Senior Manager of Acquisition Strategy to own and lead our offer Sportsbook strategy and execution, using data-driven decision making and commercial judgement to maximize new customer activation and value. This is a high-impact role with end-to-end ownership of one of our most critical growth levers, with the opportunity to materially influence business outcomes for FanDuel Group. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

5+ years of experience in commercial, digital or growth marketing with a focus on consumer acquisition preferred
2+ years of managerial or mentorship experience preferred
Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
Proven Growth mindset; Product led, data driven, and highly creative
Proficient in a range of tools across the marketing stack (Amplitude, Adjust, GA, Chartio, Optimizely)
Results oriented, with the need to be objective and measure performance
Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
Track record of delivering business outcomes
Strong analytical rigor to your decision making
Ability and eagerness to effectively balance the big-picture strategic work with execution
Customer focused
Interest in the Online Gaming Industry preferred

Responsibilities

Own the end-to-end acquisition offer strategy, defining how offers drive customer acquisition, conversion, and value across key moments and segments
Own offer investment and commercial outcomes, setting targets for value in, CPA, payback, and ROI, and actively managing spend and trade-offs to deliver against those targets
Own the execution of all acquisition offers, ensuring they are delivered accurately, on time, and consistently across all channels and customer touchpoints
Own Refer-a-Friend as a core acquisition channel, including strategy, performance, and scaling of referral-driven growth
Own the testing and optimization roadmap for offers, running structured experiments and making clear decisions to scale, iterate, or stop based on results
Own cross-functional alignment on offer strategy and delivery, ensuring media, product, and lifecycle teams are coordinated and executing against a unified plan
Own performance visibility and accountability for offers, defining how performance is measured, establishing reporting cadence, and holding teams accountable to outcomes and delivery against targets
Build, lead, and develop a high-performing team responsible for offer strategy and execution, setting a high bar for commercial thinking, pace, and accountability