Acquisition Strategy Manager

Astound BroadbandNew York, NY

About The Position

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Acquisition Manager will support the Director, Acquisition in developing and executing customer acquisition initiatives to drive subscriber and revenue growth. This role will lead day-to-day management of data and mobile acquisition programs, support sell-in of additional products, and provide analytical and operational support across acquisition touchpoints. Partner closely with the Director, Acquisition Strategy to understand market conditions and competitive dynamics. Manage mobile acquisition strategy and performance, including offer development, campaign execution, and KPI tracking. Lead sell-in efforts for additional products ensuring alignment with broader acquisition initiatives. Conduct analysis of conversion performance, lead quality, and funnel efficiency. Collaborate with Billing & Collection, IT/Engineering, E-commerce, Retail, and Sales Channels to streamline processes. Work with CX teams to monitor and report KPIs related to conversion and customer satisfaction. Support initiatives that enhance the customer journey across acquisition touchpoints. Assist in monitoring progress toward KPIs such as service levels, NPS, and customer satisfaction. Conduct competitive research on pricing, offers, and messaging. Manage vendor partners as needed for mobile and multi-product campaigns. Provide analytical, project management, and operational support to the Director. Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. Other duties as assigned.

Requirements

  • Relevant cable and/or telecommunications experience
  • 3-5 years of experience with implementing and executing acquisition strategies, projects, and agency relationships.
  • Experience synthesizing information and critical details for leadership and driving implementation of decisions and department ops direction.
  • Proven success leading and partnering with cross-functional teams in a Marketing Operations capacity.
  • Ability to manage multiple, diverse projects and management styles in a fast-paced environment.
  • Excellent communication skills and confidence in managing varying levels of stakeholders are essential.
  • Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration.
  • Ability to pivot easily to achieve goals and deadlines.
  • Knowledge/experience in platforms and tools that the marketing team and company use to support campaign efforts, measure performance, and provide data and insights.
  • Includes proficiency in Microsoft Office Suite and Google products (Excel including PivotTables, Word and PowerPoint, Docs, Drive, Calendar).
  • High school diploma or equivalent required.

Nice To Haves

  • Bachelor's degree preferred.

Responsibilities

  • Support the Director, Acquisition in developing and executing customer acquisition initiatives to drive subscriber and revenue growth.
  • Lead day-to-day management of data and mobile acquisition programs, support sell-in of additional products, and provide analytical and operational support across acquisition touchpoints.
  • Partner closely with the Director, Acquisition Strategy to understand market conditions and competitive dynamics.
  • Manage mobile acquisition strategy and performance, including offer development, campaign execution, and KPI tracking.
  • Lead sell-in efforts for additional products ensuring alignment with broader acquisition initiatives.
  • Conduct analysis of conversion performance, lead quality, and funnel efficiency.
  • Collaborate with Billing & Collection, IT/Engineering, E-commerce, Retail, and Sales Channels to streamline processes.
  • Work with CX teams to monitor and report KPIs related to conversion and customer satisfaction.
  • Support initiatives that enhance the customer journey across acquisition touchpoints.
  • Assist in monitoring progress toward KPIs such as service levels, NPS, and customer satisfaction.
  • Conduct competitive research on pricing, offers, and messaging.
  • Manage vendor partners as needed for mobile and multi-product campaigns.
  • Provide analytical, project management, and operational support to the Director.
  • Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
  • Other duties as assigned.

Benefits

  • 401k retirement plan, with employer match
  • Insurance options including: medical, dental, vision, life and STD insurance
  • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
  • Floating Holiday: 40 hours per year
  • Paid Holidays: 7 days per year
  • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
  • Tuition reimbursement program
  • Employee discount program
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