Account Specialist

Univision•Miami, FL

About The Position

The Account Specialist serves as a strategic liaison among Marketing, Programming, Production, Creative, PR, Research, Media, and other cross-functional teams. The role manages integrated marketing initiatives through a 360° multiplatform approach, translating business priorities, content strategies, and audience insights into coordinated promotional plans that support business objectives across linear, digital, social, streaming, and emerging platforms. The position ensures stakeholder alignment, oversees campaign workflows, facilitates cross-team communication, and delivers projects on time and according to strategic priorities. It also supports campaign planning and execution, creative development, performance analysis, and continuous improvement.

Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field.
  • At least 3 years of experience in marketing, advertising, account management, promotions, media, content, entertainment, or related industries.
  • Experience managing multiple projects and stakeholders in a fast-paced environment.
  • Strong project management, organization, and prioritization skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to analyze information, identify opportunities, and make data-informed recommendations.
  • Proven ability to collaborate effectively across multiple functions and influence without direct authority.
  • Proficiency in Microsoft Office and project management tools.

Nice To Haves

  • Experience working with creative, production, media, or content teams.
  • Knowledge of multiplatform marketing campaigns, audience insights, and media strategies.

Responsibilities

  • Lead end-to-end management of multiplatform marketing projects and campaigns, aligning them with business objectives and audience engagement goals.
  • Serve as the primary liaison among Marketing, Programming, Production, Creative, PR, Research, Media, and other stakeholders to support collaboration and execution.
  • Translate business priorities, content strategies, and project requirements into integrated communication and promotional plans across linear, digital, social, streaming, and emerging platforms.
  • Coordinate campaign development, timelines, deliverables, approvals, and asset distribution for timely and accurate execution.
  • Develop strategic briefs and provide actionable insights to guide creative development, messaging, and promotional strategies.
  • Track project status, manage priorities, identify risks, and resolve issues throughout the campaign lifecycle.
  • Ensure creative teams and partners have the information, materials, and direction needed to produce marketing assets.
  • Use audience, content, market, and competitive insights to inform campaign recommendations and identify opportunities to maximize reach and performance.
  • Support integration of marketing, communications, and public relations efforts to strengthen content visibility and audience engagement.
  • Monitor campaign performance, compile results, and facilitate post-campaign analyses to identify learnings, best practices, and opportunities for improvement.
  • Prepare and communicate project updates, campaign status reports, strategic recommendations, and key insights to stakeholders and leadership.
  • Build organizational relationships and influence alignment among cross-functional teams without direct authority.
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