Account Manager

Lamar Advertising•Baton Rouge, LA

23d•$45,000•Hybrid

About The Position

Interstate Logos, a division of Lamar Advertising, is seeking an Account Manager for its Baton Rouge, LA office. This role focuses on promoting and selling B2B interstate logo signs and TODS (Tourist-oriented directional signing) to meet and exceed sales and renewal objectives. The ideal candidate will have a strong understanding of the connection between marketing and sales, possess an eye for attention-grabbing visuals, and be adept at using professional sales techniques, providing exceptional customer service, and building long-term relationships to drive sales growth. Interstate Logos is the largest provider of contract logo signing and TODS programs, partnering with State Transportation Agencies since 1988 and is a subsidiary of Lamar Media Corp.

Requirements

High school diploma or equivalent is required.
Valid Driver’s License is required.
Working knowledge of personal computers, including Microsoft Office (Word, Excel, PowerPoint).
Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to explain information to others.
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
Ability to explain the signing opportunity to potential participants from installation and product standpoints.
Skill in writing grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in establishing rapport and gaining the trust of others.
Ability to establish and maintain cooperative working relationships.
Ability to meet a sales quota.
Working knowledge of general sales techniques.
Ability to cold call businesses.
Ability to be intrinsically motivated to succeed and withstand rejection.
Skill in working independently and following through on assignments with minimal direction.
U.S. work authorization not requiring sponsorship.

Nice To Haves

College degree preferred.
Previous sales experience is preferred.

Responsibilities

Meet and exceed sales and renewal objectives in the assigned territory by promoting and selling B2B interstate logo signs and/or TODS.
Use professional sales techniques, provide exceptional customer service, and develop long-term relationships that grow sales.
Meet and exceed sales targets by targeting and regularly calling on eligible businesses via phone and in person.
Assist with customer annual renewals, including making calls to obtain renewal participation agreements and secure payments.
Assist participants with the design of their business logo or TODS, ensuring legibility and effective color utilization for visibility.
Visit, inspect, and verify compliance of each participant in the assigned territory annually.
Become proficient in the use of available computer tools and asset management systems.
Continually develop product knowledge and acquire better sales and customer service skills.
Assist in monitoring participant payments and collections.
Promptly respond to and provide resolution for any questions or concerns from Program participants.
Plan each day, week, and month in advance, including planning sales calls.
Maintain organized, up-to-date records of eligible businesses and sales activity.
Ensure automobile has a neat and professional appearance.
Maintain the appearance of a professional salesperson.
Work a minimum of 40 hours, five days a week.
Travel overnight when necessary.
Cluster fieldwork geographically and manage time effectively.
Analyze and monitor personal sales data and reports.
Maintain participant files.
Submit daily planners/call reports, sales plans, and sales forecasts on a timely basis.
Follow up on all participant production orders and ensure timely sign installations.
Communicate with participants to resolve any customer issues or concerns in real-time.
Check signs, participant eligibility, etc., on a regular basis.

Benefits

A Monday - Friday, 8:00 am to 5:00 pm work schedule
First year earning potential of $45,000 / year, including commissions, dependent on experience and selling ability
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive 30-day training program
Career advancement opportunities
Ongoing professional development and internal leadership programs
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock Purchase Plan
401k plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback