Account Manager

Baidu USA•Mountain View, CA

22d•Onsite

About The Position

Baidu USA LLC is seeking an Account Manager to manage client advertising accounts using data-driven strategies to improve performance across programmatic and performance-based channels. The role involves developing and executing optimization frameworks aligned with client goals and key metrics, overseeing campaign delivery, and analyzing performance to identify growth opportunities. The Account Manager will translate complex data into actionable insights, implement optimization plans, and serve as the primary client contact, providing strategic consultation and leading business reviews. Collaboration with internal teams and supervision of account management staff are also key aspects of this position. Additionally, the role involves establishing strategic partnerships, representing the company at industry events, and preparing relevant materials.

Requirements

Bachelor’s degree in marketing, digital social media or related.
Two (2) years of experience as an Account Manager or related.
Must have work experience in using DSPs and paid media platforms such as MediaGo DSP, Taboola, Outbrain, and similar performance-driven platforms to manage and optimize the end-to-end lifecycle of programmatic digital advertising campaigns across global markets, including creative review, A/B testing, budget configuration, pacing and delivery monitoring, and KPI-driven optimization, supported by campaign performance, market, and competitive analysis using Excel (advanced formulas, pivot tables), Tableau, internal dashboards, and third-party tools such as Adbeat, applying methodologies such as funnel and cohort analysis, learning-phase assessment, budget reallocation modeling, and bid-strategy testing (e.g., target CPA-based optimization).
Must have work experience serving as the primary client-facing point of contact for assigned advertiser accounts by advising on pixel and conversion tracking setup, troubleshooting data discrepancies, supporting billing and invoicing inquiries, and preparing performance reports and strategic insights for client review meetings and quarterly business reviews (QBRs).
Must have work experience contributing to vertical-specific growth planning and execution, with a focus on lead generation advertising, including finance and related regulated verticals, by conducting market assessment and competitive research, defining performance benchmarks, and developing market expansion and budget scaling frameworks to support revenue growth and long-term advertiser retention.
Must have work experience collaborating cross-functionally with product, data, and engineering teams to support the refinement of campaign optimization tools and automated bidding strategies, contributing performance insights, testing results, and advertiser feedback related to Target CPA, budget automation, and algorithmic bidding enhancements.

Responsibilities

Manage client advertising accounts through data-driven strategies that improve performance across programmatic and performance-based channels.
Develop and execute optimization frameworks aligned with client goals and key metrics such as CPA, ROI, and conversion rate.
Oversee campaign delivery and strategic adjustments to maximize efficiency and profitability.
Analyze campaign performance using tools such as Excel, Tableau, and internal dashboards to identify trends and opportunities for growth.
Translate complex data into actionable insights and strategic recommendations.
Implement optimization plans involving bid strategies, audience segmentation, and budget allocation to enhance return on investment.
Serve as the primary point of contact for clients, providing strategic consultation on marketing performance, tracking integrations, and platform utilization.
Lead business reviews and performance presentations to communicate results and propose long-term strategies for account growth.
Collaborate with internal product, technology, analytics, and creative teams to develop and implement solutions that improve campaign performance and client satisfaction.
Ensure cross-functional alignment and operational efficiency across all account activities.
Supervise account management staff by assigning responsibilities, setting performance expectations, and providing ongoing training and mentorship.
Develop best practices and documentation to strengthen internal processes and service consistency.
Conduct team performance evaluations and recommend professional development initiatives.
Establish and maintain strategic partnerships with clients, agencies, and vendors to support collaboration and business expansion.
Negotiate partnership terms that drive mutual growth through data-driven insights and comarketing initiatives.
Represent the company at industry events and conferences to promote platform capabilities and strengthen client relationships.
Prepare presentations, case studies, and event materials that highlight business impact and innovation.