Account Manager - Sports - Brand Consulting

Creative Artists Agency • New York, NY

1d • Hybrid

About The Position

The CAA Brand Consulting Account Manager supports the strategic management and day-to-day execution of a collegiate sports and soccer sponsorship portfolio. The role helps develop partnership strategies, commercial agreements, integrated sponsorship activations, and measurable business results across collegiate and soccer properties. It supports multiple sports verticals and partnership identification, negotiation, and management, while interfacing with clients and collaborating with internal and external partners, vendors, and agencies. Work spans talent partnerships and integrated marketing campaigns to ensure high-quality execution aligned with brand objectives.

The position is based in CAA’s New York office. The Brand Consulting department offers a flexible work schedule and requires at least three days per week on-site. The role requires travel and on-site attendance at events monthly. The annual base salary range is $85,000 to $110,000, and the position is eligible for benefits and a discretionary bonus.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications, or a similar discipline.
• At least 4–6+ years of relevant experience.
• Experience mentoring and training team members.
• Ability to travel and be on-site at events monthly.
• Ability to quickly learn the client’s industry and CAA responsibilities and operational processes, including finance, legal, and operations procedures.
• Strong grammar, proofreading, and editing skills, with attention to detail and consistency in written materials.
• Strong financial acumen and ability to accurately manage and reconcile large and multiple budgets.
• Strong understanding of current events, pop-culture trends, and developments, especially in sports and entertainment.
• Proficiency in MS Office.
• Extremely detail-oriented and organized.
• Curious and creative.
• Ability to balance and advance multiple projects and project components simultaneously under tight timelines.

Nice To Haves

• Prior experience managing or supporting team and/or league sponsorships.
• Agency experience.
• College and/or soccer sponsorship industry experience.

Responsibilities

• Manage collegiate and soccer partnerships day to day, with a focus on NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms.
• Develop partnership strategies and identify, communicate, and maximize sponsorship assets to deliver measurable client value and gain stakeholder buy-in.
• Leverage relationships across collegiate athletics, including universities, conferences, multimedia rights holders, agencies, and governing bodies.
• Support negotiations for sponsorship agreements, marketing rights, naming rights, and partnership renewals.
• Manage collegiate sponsorship portfolios and serve as a point of contact for university partners, conferences, rights holders, clients, and agency partners.
• Support direct client relationships and act as a strategic advisor throughout the partnership lifecycle.
• Participate in planning and executing integrated sponsorship campaigns, campus activations, hospitality programs, student engagement initiatives, and experiential marketing.
• Work with Data & Analytics teams on partnership KPIs, measurement frameworks, ROI reporting, and optimization strategies.
• Collaborate with Creative, Experiential, Social, PR, Digital, and Insights teams to achieve partnership objectives.
• Identify collegiate and soccer sponsorship opportunities across athletics, campus life, NIL, women’s sports, esports, and emerging properties.
• Mentor, develop, and manage junior team members while fostering a collaborative, high-performing culture.
• Attend collegiate and soccer sporting events, championship tournaments, conference meetings, sponsorship summits, and client activations throughout the year.
• Support bowl game entitlement programs and ensure contractual rights are fulfilled across branding, hospitality, media, digital, on-site activations, and executive stakeholder engagement.
• Support sponsorship activation planning from concept through execution, ensuring contractual assets are fulfilled and client objectives are exceeded.
• Support hospitality programming, VIP experiences, on-site events, and student engagement initiatives tied to partnership objectives.

Benefits

• Medical insurance
• Basic life and AD&D insurance
• Telemedicine
• Employee assistance and mental health counseling in person, virtually, or through text
• Paid vacation and holidays
• Paid sick time
• Paid parental leave and other paid leaves of absence
• NICU leave
• Bereavement resources
• Adoption benefits
• Educational assistance
• Mental health resources
• Employee Assistance Plan
• Dental insurance
• Vision insurance
• 401K plan
• Flexible Spending Accounts (Health Care and Dependent Care)
• Health Savings Account
• Voluntary life and AD&D insurance
• Commuter benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level