Account Manager - Sports - Brand Consulting
About The Position
The CAA Brand Consulting Account Manager supports the strategic management and day-to-day execution of a premier collegiate sports and soccer sponsorship portfolio. The role supports partnership strategies, commercial agreements, integrated sponsorship activations, and measurable business results across collegiate and soccer properties. It involves identifying, negotiating, and managing partnerships across sports verticals, interfacing with clients, and coordinating with internal and external partners, vendors, and agencies. The Account Manager works across talent partnerships and integrated marketing campaigns, ensuring strong execution aligned with brand objectives. The position manages collegiate and soccer partnerships, including NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms; supports client relationships and sponsorship negotiations; and collaborates across teams to plan activations, measure results, and identify new opportunities. The role also mentors junior team members and attends sporting events, tournaments, meetings, summits, and client activations throughout the year. This role is based in CAA’s New York office. The Brand Consulting department offers a flexible work schedule and requires at least three days per week onsite. The annual base salary range is $85,000 to $110,000, and the position is eligible for benefits and a discretionary bonus.
Requirements
- Bachelor’s degree, preferably in Marketing, Communications, or a similar discipline.
- At least 4–6+ years of relevant experience.
- Management experience mentoring and training team members.
- Ability to travel and be onsite at events monthly.
- Ability to quickly learn the client’s industry, CAA responsibilities, and operational processes such as finance, legal, and operations procedures.
- Strong grammar, proofreading, and editing skills, with attention to detail and consistency in written materials.
- Strong financial acumen and ability to accurately manage and reconcile large and multiple budgets.
- Strong awareness of current events, pop-culture trends, and developments, especially in sports and entertainment.
- Proficiency in Microsoft Office.
- Strong attention to detail and organizational skills.
- Curiosity and creativity.
- Ability to balance and progress multiple projects and project components simultaneously under tight timelines.
Nice To Haves
- Prior experience managing or supporting team and/or league sponsorships.
- Agency experience.
- College and/or soccer sponsorship industry experience.
Responsibilities
- Lead day-to-day management of collegiate and soccer partnerships, with a focus on NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms.
- Develop and lead partnership strategies, identify and communicate sponsorship assets, and maximize value for clients while securing stakeholder buy-in.
- Leverage relationships across the collegiate athletics ecosystem, including universities, conferences, multimedia rights holders, agencies, and governing bodies.
- Support negotiations for sponsorship agreements, marketing rights, naming rights, and partnership renewals.
- Manage collegiate sponsorship portfolios and serve as a point of contact for university partners, conferences, rights holders, clients, and agency partners.
- Support direct client relationships and act as a strategic advisor throughout the partnership lifecycle.
- Participate in cross-functional planning and execution of sponsorship campaigns, campus activations, hospitality programs, student engagement initiatives, and experiential marketing.
- Partner with Data & Analytics teams to establish KPIs, measurement frameworks, ROI reporting, and optimization strategies.
- Collaborate with Creative, Experiential, Social, PR, Digital, and Insights teams to achieve partnership objectives.
- Identify new sponsorship opportunities in athletics, campus life, NIL, women’s sports, esports, and emerging properties.
- Mentor, develop, and manage junior team members.
- Attend collegiate and soccer events, championship tournaments, conference meetings, sponsorship summits, and client activations.
- Support bowl game entitlement programs and ensure contractual rights are fulfilled across branding, hospitality, media, digital, onsite activations, and executive stakeholder engagement.
- Plan sponsorship activations from concept through execution, fulfilling contractual assets and meeting client objectives.
- Support hospitality programming, VIP experiences, onsite events, and student engagement initiatives.
Benefits
- Medical insurance
- Basic life and AD&D insurance
- Telemedicine
- Employee assistance and mental health counseling in person, virtually, or through text
- Paid vacation and holidays
- Paid sick time
- Paid parental leave and other paid leaves of absence
- NICU leave
- Bereavement resources
- Adoption benefits
- Educational assistance
- Mental health resources
- Employee Assistance Plan
- Voluntary dental and vision insurance
- 401(k) plan
- Flexible spending accounts for health care and dependent care
- Health savings account
- Voluntary life and AD&D insurance
- Commuter benefits
- Discretionary bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
