Account Manager (Norfolk)

The Blood Connection•Suffolk, VA

About The Position

As part of the Donor Resources Department, the Account Manager is responsible for achieving the goals of an assigned territory. The role manages existing blood drive accounts, maximizes their production, develops new accounts, and uses corporate resources efficiently. Working closely with Donor Resource Department Management, the Account Manager helps meet and exceed The Blood Connection’s collection goals and inventory needs while building strong relationships throughout the territory. The Account Manager supports blood drive coordinators through personalized, consistent, proactive planning; appropriate use of marketing and advertising tools; donor appointment management; and follow-up. The role recruits, retains, and manages sponsor groups, develops blood drive strategies and projections, and educates community members about blood donation and The Blood Connection’s mission. The position also provides customer service to donors, sponsors, and internal and external customers.

Requirements

  • High school diploma; a college degree is preferred.
  • Two years of outside sales and/or marketing experience, or related experience, preferred.
  • Ability to speak publicly and promote The Blood Connection’s community-service mission and the need for community participation and support.
  • Experience with Microsoft Office, including PowerPoint, Excel, and Word.
  • Valid driver’s license with no major infractions and dependable transportation.
  • Ability to communicate effectively, tactfully, and courteously with patrons, donors, sponsors, and coworkers.
  • Ability to organize and prioritize workload and meet deadlines.
  • Excellent analytical, organizational, interpersonal, verbal, and written communication skills.
  • Strong computer skills.
  • Ability to work with people at all levels in a diverse work environment.
  • Ability to establish and maintain effective working relationships with staff, management, and peers.
  • Ability to lift up to 25 pounds, sit, stand, or walk for extended periods, and bend and twist.

Nice To Haves

  • College degree.
  • Two years of outside sales and/or marketing experience, or related experience.

Responsibilities

  • Plan and execute strategies to recruit, retain, and manage sponsor organizations and relationships to achieve territory blood collection goals.
  • Establish blood drive projections in line with divisional resources and needs.
  • Develop potential sponsor leads.
  • Plan recruitment tactics well in advance of blood drives and follow drive-planning best practices.
  • Hold external stakeholders responsible for helping achieve blood drive goals.
  • Communicate effectively with donor chairpersons and donor groups before, during, and after drive events.
  • Encourage creative campaigns to increase donor participation at blood drives.
  • Implement The Blood Connection’s marketing programs.
  • Work as part of the division to help meet divisional goals.
  • Establish committees to recruit donors and volunteers for blood drives.
  • Coordinate meetings and presentations with sponsor groups to teach donor recruitment techniques and encourage accounts to meet their goals.
  • Provide customer service to donors, donor groups, and internal and external customers.
  • Build patronage and relationships with blood drive sponsor groups.
  • Attend health fairs and community or marketing events and give presentations to educate the community about The Blood Connection’s mission.
  • Organize meetings with sponsor contacts, committees, and employees to educate them and promote blood drives.
  • Seek opportunities to speak at services at houses of worship.
  • Seek opportunities to educate and recruit donors at supervisory, health and safety, and employee meetings.
  • Build strong sponsor-group relationships to grow blood drives into more successful events.
  • Perform other duties as assigned or required.
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