Account Manager

MediaNews Group•Anaheim, CA

2d•Hybrid

About The Position

The Account Manager, Strategic Partnerships is responsible for supporting key customers and channel partner accounts across our online and offline buying and media placement desks. The ideal candidate is a natural at building and maintaining strong relationships with a well-tuned attention to detail across a high volume of accounts, maintaining satisfaction among key stakeholders at all levels. The Account Manager, Strategic Partnerships applies a “solution mindset” to remove obstacles and ensure a clear path to account success and growth. This position is the principal point of contact for all service-related matters, anticipates the needs of clients, and works cross-functionally to meet milestones and deadlines. Must be located in the Los Angeles area with monthly on-site expectations in Irvine, CA.

Requirements

Bachelor's degree and 5+ years of experience in a Strategic Account Manager or Account Executive role with demonstrated success as a high-performing individual contributor
Experience in omnichannel marketing, with a concentration in programmatic or social media and a discipline in understanding market penetration for in-home media buying
Media planning capabilities using data, analysis, and market research
High attention to detail and ability to manage shifting priorities
Positive attitude, high energy, and a collaborative team spirit
Unwavering desire to learn and take direction to improve productivity
Solid analytical skills and comfort working with numbers
Outstanding communication skills, both written and verbal, while working as part of a team or independently
Strong proficiency in Microsoft Excel, PowerPoint, and Salesforce
Demonstrated success working with cross-functional teams and building strong relationships internally and externally
Must be located in the Los Angeles area with monthly on-site expectations in Irvine, CA.
Must possess and maintain a valid driver’s license and have reliable transportation
Must be available for shift work. May be required to work various hours for coverage outside of normal business hours

Responsibilities

Become a knowledgeable client partner for SoCal News Group’s online and offline media placement solutions
Conduct required active daily outreach to current and lapsed clients to secure, retain, and upsell revenue to meet monthly and annual budget expectations, managing the pipeline through sequences and stages for new and recurring opportunities
Facilitate necessary probing and needs analysis to develop annual brand and media strategies for placement, upsell, and cross-sell based on overall clients' goals and objectives
Develop campaign strategies and audience targeting recommendations per brand and product line
Evaluate KPIs and optimize campaign performance using a data-driven approach, leveraging insights from our AdTech and MarTech platforms
Perform in-depth pre- and post-data analysis to deliver actionable insights and recommendations that influence short-term and long-term online and offline media strategy
Educate advertisers on performance metrics, insights, and how to achieve greater results
Work cross-functionally with sales and marketing to achieve overall company annual targets
Support the client buying cycle and manage all post-sales activities, including proposal coordination, material and content collection, insertion orders, billing, and other onboarding deliverables to help secure revenue and implement programs
Increase customer retention by conducting regular performance checks to identify areas for improvement and performing data analysis for ongoing strategic reviews
Interface with Ad Operations to resolve issues and provide the highest level of customer service