Account Manager

APEX Public Relations•Toronto, ON

32d•CA$75,000 - CA$95,000•Hybrid

About The Position

APEX is looking for an Account Manager to join our integrated team! APEX PR helps brands connect to what matters most to people by shifting perceptions and making real connections. Our unmatched track record of award-winning campaigns, client retention and client satisfaction is a testament to our ability to get it right, over and over again. Our work extends to all sectors, and the key to our success is a fusion of senior level strategists, creative ideas, a passion for our work, client collaboration and a disciplined focus on achieving results that impact our clients’ bottom line. If you’re a natural storyteller who’s obsessed with tracking the pulse of culture, come join our team in creating share-worthy stories across all the feeds.

Requirements

5+ years of relevant experience in PR, experiential and/or integrated marketing – retail, beauty, financial or consumer brands/CPG would be an asset
Demonstrated experience developing and executing fully integrated communications plans across PR, digital, social, influencer, paid media and experiential.
Experience managing and executing consumer events, activations and experiential programs.
Proven media relations and influencer marketing experience, including developing strategies, building relationships, leading outreach across media tiers and generating measurable results.
Strong project-management skills, including managing critical paths, multiple workstreams, agency partners and competing deadlines.
Proven ability to act as the day-to-day client lead across multiple accounts and provide confident, proactive counsel.
Ability to anticipate client needs, manage expectations and address risks before they become issues.
Strong financial-management skills, including, maintaining budget trackers, monitoring hours and managing projects within scope.
Demonstrated ability to lead, delegate, mentor and provide constructive feedback to junior team members.
Strong editing and quality-control skills, with the ability to deliver accurate, polished and client-ready work.
Experience reviewing and providing strategic direction on influencer briefs, concepts and content.
Strategic thinker who has a pulse on current industry and cultural trends to bring innovative insights to the work
The ability to be flexible, adaptable and wear many hats
A collaborative and accountable leadership style, with a demonstrated ability to motivate junior team members, delegate effectively and contribute to their professional development.

Responsibilities

Create fully integrated plans with PR/Digital/etc as required.
Strong special event management skills – executes and oversees team.
Project management lead for all programs, including collaboration with agency partners to develop programming and consumer journey - managing/executing all aspects of the program/project and ensuring deadlines met.
Act as a core day-to-day client contact on multiple accounts. Manage critical path.
Develop and execute seasonal communication strategies and brand positioning in the marketplace.
Be a creative thinker with the executional expertise to conceptualize and implement programs of various shapes and sizes.
Write, edit and proofread high quality internal and external communications content - delivers error-free documents to supervisors. All written material to be “client-ready”.
Strategic thinking – ability to think beyond traditional ideas and approaches; keeping business objectives in mind.
Consistent at making in-the-moment decisions with minimal senior input.
Serve as a mentor and coach for junior team members to help build and foster a positive and dynamic culture and delegate successfully to execute client initiative.
Have solid media and influencer relationships, pitch all media tiers to generate significant results and instruct the team on MR/influencer strategy & divide up pitching duties.
Review & edit media lists to deliver quality coverage.
Review & edit briefs and finalize influencer concepts & content to ensure they deliver on campaign objectives.
Share recommendations, ideas, and strategic responses to client situations with internal account teams.
Maintain budget trackers and activity reports for clients.
Define competitive landscape and identify issues, gaps, and opportunities for clients.
Have strong understanding of paid media, influencer marketing and paid digital and its role in the integrated marketing mix.
Help identify and participate in new business pitch development & presentation and contribute to agency brand-building initiatives.