Account Manager II, Digital Commerce (Amazon)

Fruit of the Loom, Inc.•Nashville, TN

5d•Hybrid

About The Position

This role is based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding. The Account Manager, Digital Commerce (Amazon) is responsible for the strategic management and growth of the company's Amazon business. This role owns the day-to-day relationship with Amazon, drives profitable sales growth, optimizes product assortment and content, manages promotional and operational performance, and partners cross-functionally to maximize market share and customer satisfaction. The ideal candidate combines Amazon expertise, strong business acumen, analytical capabilities, and digital commerce expertise to execute Amazon-specific growth strategies while ensuring operational excellence across the Amazon ecosystem.

Requirements

Bachelor's degree in Business, Marketing, eCommerce, Supply Chain, or related field.
3+ years of experience managing Amazon 1P accounts.
Experience with Vendor Central and other eCommerce reporting tools.
Strong Microsoft Excel and data analysis skills.
Demonstrated success driving revenue growth within Amazon.
Strong communication and relationship-management skills.

Nice To Haves

Amazon 3P experience preferred but not required
Experience with syndicated data sources and marketplace analytics tools.
Experience working within consumer products, manufacturing, or branded goods industries.
Familiarity with Amazon Marketing Services, Sponsored Ads, or Retail Media.
Familiarity with P&L management and financial analysis.

Responsibilities

Serve as the primary business owner and point of contact for Amazon Vendor Management Team.
Develop and execute annual business plans to achieve sales, profitability, and market share objectives.
Manage Amazon vendor relationships, including interactions with Vendor Managers, AVS teams, In-stock Managers, and category stakeholders.
Lead business reviews and present performance updates, opportunities, and action plans.
Drive topline sales and profitable growth across assigned product categories.
Identify opportunities to expand assortment, increase distribution, and improve product discoverability.
Analyze category, competitive, and consumer trends to develop growth strategies.
Monitor and improve KPIs including but not limited to: Sales Revenue, Sales Units, Buy Bux, Traffic, Conversion, Inventory, Demand Forecast, & Profitability
Partner with Brand Marketing, Digital Marketing & Digital Shelf teams to optimize PDPs to drive conversion.
Ensure best-in-class digital shelf execution including but not limited to: Product titles, Bullet points, Enhanced content, A+ Content, Images, Brand Store content.
Monitor content compliance and address listing issues proactively.
Support SEO strategies to improve organic search visibility and conversion.
Develop and execute promotional calendars aligned with Amazon events and company objectives.
Develop strategy and execution plans for Amazon programs and events including but not limited to: Big Spring Sale, Prime Day, Prime Big Deal Days, T12, Business as Usual (BAU) deals.
Collaborate with Digital Marketing Team on Sponsored Ads and DSP strategies.
Evaluate promotional and advertising ROI and recommend optimizations.
Partner with Supply Chain, Customer Service Forecasting, Planning, and Replenishment teams to ensure inventory availability and order flow.
Monitor and manage regular tasks but not limited to: Purchase orders, Forecast accuracy, Fill rates, In-stock performance, Chargebacks, Operational scorecards.
Identify risks and implement mitigation plans to minimize lost sales.
Leverage Retail Analytics, Brand Analytics, and other business intelligence tools to evaluate performance.
Partner with business analytics to optimize dashboards and reporting for leadership.
Translate data into actionable business recommendations.
Analyze pricing, profitability, inventory, category and customer behavior trends.
Collaborate with Digital, Marketing, Supply Chain, Finance, Digital Shelf, and Customer Service teams.
Lead cross-functional initiatives to improve Amazon performance and operational efficiency.
Ensure alignment between Amazon strategy and broader company objectives.