Account Executive

NKPR•Toronto, ON

16d•CA$55,000 - CA$70,000•Hybrid

About The Position

The Account Executive (AE) is responsible for developing and executing PR and social media strategies for NKPR and its clients. This role serves as a project manager on assigned accounts, overseeing day-to-day client relationships, ensuring deliverables are met, and driving results aligned with client objectives such as awareness, media coverage, sales, and new business opportunities.

Requirements

Develops and executes PR and social media strategies.
Manages day-to-day client relationships.
Ensures deliverables are met.
Drives results aligned with client objectives.
Conducts social media audits.
Provides actionable content recommendations.
Pitches media directly and secures coverage.
Drafts media materials including press releases, statements, and Q&A responses.
Develops and manages influencer programs.
Manages event critical paths, budgets, and run-of-show documents.
Oversees AC deliverables.
Manages client budgets.
Coordinates with Finance/Operations for invoicing.
Manages Account Coordinators and interns.
Provides weekly internal updates to managers.
Participates in brainstorms and all-staff meetings.
Completes activity reports.
Manages personal time on accounts.

Nice To Haves

Experience in PR & Marketing
Experience with social media strategies
Project management skills
Experience with media relations
Experience with influencer programs
Event management experience
Financial management skills
Leadership and coaching skills
Experience with cultural diversity in the workplace
Commitment to equity, inclusivity, and accessibility

Responsibilities

Drafts annual (or quarterly/bi-annual, depending on client needs) PR strategies and plans.
Monitors results and business impact; flags significant wins or underperformance to Account Manager.
Evaluates opportunities for strategic value and provides counsel to clients.
Researches and recommends strategic or creative partnerships.
Contributes to weekly account planning, making recommendations to prioritize resources.
Leads client update calls and ensures agendas are prepared.
Reviews and analyzes coverage reports for client updates.
Prepares and manages account budgets.
Conducts social media audits and provides actionable content recommendations.
Reviews and provides feedback on media/influencer lists.
Contributes to development of compelling story angles.
Oversees and executes pitching calendars.
Provides coaching and feedback on pitches drafted by junior team members.
Pitches media directly and secures coverage across platforms (product placement, features, broadcast, business).
Drafts media materials including press releases, statements, and Q&A responses.
Develops and manages influencer programs.
Oversees showroom activations, client product drops, and ensures showroom pulls are executed.
Develops and manages event critical paths, budgets, and run-of-show documents.
Prepares roles and responsibilities (R&Rs) for the NKPR team and identifies resourcing needs.
Oversees AC deliverables, including vendor contracts, invite lists, RSVP tracking, critical paths, and creative elements.
Provides timely updates to senior leadership/Natasha when required.
Prepares and manages client budgets.
Coordinates with Finance/Operations to ensure accurate invoicing.
Educates junior team members on financial best practices.
Tracks contract end dates and identifies upsell opportunities.
Manages Account Coordinators and interns, fostering development through constructive feedback.
Leads by example, encouraging creativity, accountability, and professional growth.
Provides weekly internal updates to managers.
Participates actively in brainstorms and all-staff meetings.
Completes activity reports, manages personal time on accounts, and flags discrepancies in workload to managers.