Account Executive

USA TODAY Co.•Erie, PA

27d•$45,000 - $50,000•Hybrid

About The Position

LocaliQ, powered by the USA TODAY Network, helps businesses grow by combining advanced marketing technology, trusted audience reach, and expertise to deliver results. In this role, you will work at the intersection of digital marketing and a trusted media network, assisting businesses in connecting with customers across the full marketing funnel. You will partner with clients to understand their goals, develop strategies that integrate performance-driven digital solutions with the USA TODAY Network's reach, and achieve measurable outcomes. This is an opportunity to join a team that focuses on driving real business growth through a tailored mix of solutions. The Account Executive role is a consultative, relationship-driven sales position for individuals who enjoy managing the entire sales cycle, from prospecting for new business to growing long-term client accounts. You will be responsible for actively seeking new business opportunities while also managing, growing, and expanding an existing client portfolio. This involves creating customized marketing strategies, guiding clients from initial contact through ongoing performance discussions, and continuously identifying opportunities to strengthen partnerships. The role emphasizes being a trusted marketing partner rather than a transactional seller, balancing new business development with client retention, upselling, and account expansion to maximize long-term client value. The Account Executive role is supported by a post-sales team that handles campaign performance, optimization, and reporting, along with additional resources like the Data and Insights team, Client Strategists, and product-specific experts. In the first 90 days, you will build proficiency in LocaliQ's solutions, tools, and sales methodologies, while establishing effective prospecting and discovery habits. By the end of this period, you will be managing your territory and sales cycle independently, with the necessary support and coaching for sustained success.

Requirements

2+ years of B2B sales experience with success in new business development, account growth, or business development roles.
Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
Experience using CRM and sales tools with disciplined pipeline management and follow-up.
Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
Valid driver’s license and vehicle insurance.

Nice To Haves

Direct experience with digital marketing solutions such as search, social, display, and video.

Responsibilities

Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
Manage and grow a territory by balancing new business development, client retention, and account expansion.
Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
Partner with internal account management, creative, and strategy teams to support strong client outcomes.
Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Benefits

Competitive base salary + Uncapped commission opportunity
401(k) with company match
Career progression opportunities
Flexibility and autonomy in a hybrid/remote work environment
High-performance culture with recognition, incentives, and President’s Club trips, etc.
Comprehensive health, dental & vision coverage options and more
Unlimited MTO time off, including paid holidays
Expense reimbursement
Structured onboarding to get you ramped fast
Ongoing coaching from experienced leaders
Access to industry-leading tools, resources, and marketing expertise