Account Executive - North America

Emplifi•Toronto, ON

2d•Hybrid

About The Position

The Account Executive (“AE”) is a pivotal role within Emplifi’s social sales team. This individual carries an individual quota target and is responsible for driving new business, nurturing existing client relationships, and exploring opportunities for cross-selling and upselling. The Account Executive will have a specific focus on either a geographically-based territory or named account territory, ensuring consistent growth and maximization of revenue.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field strongly preferred
Minimum of 5 years of sales experience, preferably in the digital marketing industry
Proven track record of meeting and exceeding sales quotas
Strong understanding of digital marketing services including e-commerce, social media, content marketing etc.
An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
Excellent verbal and written communication skills
Proficiency in using CRM tools like Salesforce or HubSpot
Ability to work independently and as part of a team
Strong negotiation and presentation skills

Responsibilities

Prospect and identify new business opportunities within the designated territory or named accounts
Develop and maintain a robust pipeline of potential clients through networking, research, and referrals
Present our digital marketing solutions to potential clients, demonstrating how our services can help meet their business objectives
Foster and grow relationships with existing clients
Understand clients' business goals, challenges, and needs to identify opportunities for additional products and services
Regularly review client campaigns and provide insights, optimization suggestions, and reports
Recognize opportunities to offer additional or premium services to current clients
Collaborate with the customer success organization and solution consultant to identify the next best solutions for existing clients
Develop and execute a comprehensive sales strategy for the assigned territory or named accounts
Utilize CRM tools to track interactions, sales progress, and client information
Provide regular feedback to the marketing and product teams about market trends, competition, and customer feedback to inform our offerings and strategies
Work closely with internal teams such as marketing, product, and customer support to ensure client expectations are met and exceeded
Attend regular sales meetings to update the team on achievements and challenges and to collaborate on strategies and tactics
Identify, research, and engage potential leads through various channels including social media, industry events, and outbound strategies
Qualify leads by assessing their potential needs and fit for our digital marketing solutions
Consistently manage and update the sales pipeline using CRM tools
Forecast potential sales activities and revenue outcomes
Evaluate and prioritize leads to ensure efficient time and resource allocation

Benefits

Flexible work arrangements to support work-life balance
Unlimited Paid Time Off (PTO)
13 paid holidays
Designated sick leave
Paid community service days
Comprehensive health coverage, including medical, dental, vision, and life insurance options
Paid parental leave program
Company-paid short-term and long-term disability protection
401(k) retirement plan with company match
Comprehensive Employee Assistance Program (EAP)
Ongoing learning and professional development opportunities powered by Emplifi Academy