Account Executive – Outside Sales - Real Estate Vertical

USA TODAY Co.•West Palm Beach, FL

2d•Hybrid

About The Position

LocaliQ, powered by the USA TODAY Network, is hiring a consultative, relationship-driven Account Executive to support a designated geographic territory in the West Palm Beach, Florida region. This hybrid, outside-sales role requires regular in-market engagement with clients and prospects. Work is performed remotely and in the field, with periodic office attendance potentially required for meetings, training, collaboration, and other business activities. The Account Executive owns the full sales cycle, from net-new prospecting through close and long-term account growth. The role balances hunting for new business with client retention, upselling, and account expansion. The Account Executive learns clients’ business goals, develops tailored digital and traditional marketing strategies, and guides clients through ongoing performance discussions. A post-sales team supports campaign performance, optimization, and reporting, with additional help from Data and Insights, Client Strategists, and product-specific resources. During the first 90 days, the Account Executive builds familiarity with LocaliQ’s solutions, tools, and sales approach while developing prospecting and discovery habits. The role then takes ownership of the territory and sales cycle end-to-end, supported by coaching and other resources.

Requirements

At least 2 years of B2B sales experience, with success in new business development, account growth, or business development roles.
Ability to run a full-cycle consultative sales process from discovery through proposal, negotiation, and close.
Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
Experience using CRM and sales tools, with disciplined pipeline management and follow-up.
Comfort learning and discussing digital marketing solutions such as search, social, display, and video.
Excellent communication skills, business curiosity, and ability to build credibility with diverse clients and stakeholders and influence decisions through clear, data-driven recommendations.
Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
Valid driver’s license and vehicle insurance.

Nice To Haves

Marketing experience in the real estate vertical, including brokerage firms, developers, and high-end luxury real estate.
Direct experience with digital marketing solutions such as search, social, display, and video.

Responsibilities

Build a consistent prospecting cadence through cold calls, email, social outreach, networking, and in-person or virtual meetings.
Manage and grow a territory by balancing new business development, client retention, and account expansion.
Lead discovery conversations to understand business goals, marketing challenges, and growth opportunities.
Build and present data-informed digital and traditional marketing proposals connecting strategy, tactics, and budget to client goals.
Own the full sales cycle from initial outreach through close, maintaining accurate CRM activity, pipeline management, and forecasting.
Partner with internal account management, creative, and strategy teams to support client outcomes.
Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.