Account Executive

CDS Global•Norwalk, CT

19d•Hybrid

About The Position

Hearst Newspapers is investing in its sales force and is looking for a digitally savvy, highly motivated Account Executive to join the advertising team at Hearst Connecticut Media Group. As an Account Executive, you will be responsible for developing and managing a sales pipeline and building new business relationships with local advertisers throughout the Connecticut area. You will work with customers to promote compelling solutions that best fit their marketing needs. The role works in cooperation with other departments to ensure customer expectations are met and exceeded. Hearst Newspapers operates on a hybrid work week schedule.

Requirements

BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
2+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
Superior presentation, interpersonal, and communication skills.
Technically savvy with experience in Salesforce, Excel, and PowerPoint.
Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

Nice To Haves

Keep informed of industry developments to ensure digital advertising strategies remain cutting-edge and effective.

Responsibilities

Utilize AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.
Call on local small to medium sized businesses to show the value of our suite of digital media advertising products (social media, display, video, programmatic, SEO/SEM, traditional advertisements).
Generate new leads through cold calling, networking, and prospecting, and stay aware of new businesses opening in the area.
Own the sales cycle with support from the local account management team for continued support after the sale.
Become an expert on digital and print products/services, with initial global and local training provided.
Implement marketing strategies and deliver effective sales presentations to earn, retain, and increase revenue.
Create engaging advertising solutions to solve clients’ business needs.
Recommend new products and promotional opportunities to current clients and handle objections efficiently.
Be a part of the local business community and boost clients’ businesses through multiple digital media channels.
Manage client pipeline and monthly revenue forecast in Salesforce.com.