Account Executive

USA TODAY Co. • Detroit, MI

4d • Hybrid

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with Local and Regional businesses throughout the region to create marketing strategies that drive results. We offer an excellent support infrastructure, including a full service, internal digital agency, tools to provide data and insights, a winning work culture that you can help make even better, weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those that deliver results. If you excel at building new client relationships, and if you are results-driven, competitive and money motivated, this could be a great opportunity.

Requirements

• Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required).
• 8+ years of experience in high acquisition, consultative B2B Sales role
• college degree or acceptable equivalent of education and work experience.
• A problem solver who thrives on challenges and can simplify complex issues.
• Possesses a competitive nature and a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Nice To Haves

• Google AdWords, Analytics certifications are preferred but not required

Responsibilities

• Build Their Presence: Website, SEO, Local Listings, Reputation & social media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Emerging technology such as Virtual and Augmented Reality
• Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers
• Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
• Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
• Help businesses maximize their online presence with a custom approach to digital marketing
• Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital
• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever-changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long-term sustained success
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

Benefits

• Base Salary + Uncapped Commission
• expenses
• unlimited vacation
• Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous MTO Time off package including Company Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree