Account Director (Personal Care, Beauty & Fashion PR)

Praytell•New York, NY

1d•Onsite

About The Position

Praytell is a creative communications agency seeking a New York-based Account Director with 7-10 years of experience, ideally within a PR agency environment, and a strong background across beauty, personal care, fashion and lifestyle brands. This role will lead integrated communications programs across earned media, influencer and social, serving as a strategic partner to clients while overseeing execution, team development and overall account performance. The agency culture values curiosity, ownership, and a collaborative, problem-solving approach, encouraging individuals to push ideas further and build something better. They emphasize a commitment to continuous improvement and supporting their people.

Requirements

7-10 years of experience
Ideally within a PR agency environment
Strong background across beauty, personal care, fashion and lifestyle brands
New York-based

Nice To Haves

Curiosity drives you
Ownership excites you
"What if we?" feels more like a life mantra than a question

Responsibilities

Inspire innovation and optimism, providing clear pathways to execution.
Demonstrate advanced intuition for client dynamics, identifying and addressing potential issues with foresight.
Lead by example, prioritizing the success of the team and client over personal gain.
Serve as a trusted advisor by delivering honest feedback and transparent recommendations.
Keep teams and clients focused on solutions, using humor to diffuse tension when needed.
Deepen client relationships through strategic counsel and delivering mutual value over time.
Drive strategic planning and innovation across PR, influencer, and social media campaigns, ensuring clients’ goals are met or exceeded.
Lead financial oversight for multiple accounts, ensuring budgets align with profitability targets and client expectations.
Implement systems to improve team efficiency and ensure high-quality campaign delivery across multiple clients.
Collaborate with leadership to assess staffing needs and contribute to hiring decisions.
Provide formal feedback to team members and lead coaching sessions to build expertise within the team.
Act as a trusted client advisor, leading discussions on campaign strategy, performance, and next steps.
Provide strategic input on high-level materials, ensuring all content reflects the client’s voice and objectives.
Oversee the structure and content of decks for large-scale campaigns, ensuring alignment with strategic goals.
Deliver high-stakes presentations, engaging clients with clear and actionable insights.
Shape the framework for audits, ensuring insights are leveraged for strategic planning across campaigns.
Lead high-level audience analysis, incorporating cultural, category, and competitive insights to inform strategies.
Develop overarching strategies that align with clients’ business objectives, integrating all three disciplines (earned, influencer, social).
Drive strategic ideation around cultural trends, creating campaigns that lead industry conversations.
Approve and enhance creative concepts for seasonal and evergreen media pitches, events, and other earned tactics.
Define the creative vision for talent partnerships, ensuring alignment with broader campaign strategies.
Shape overarching creative strategies for social campaigns, integrating them seamlessly with earned and influencer efforts.
Present innovative, big-picture campaign concepts to clients, positioning the agency as a creative leader.
Shape earned media strategy for clients, ensuring innovative approaches drive measurable results.
Guide cross-functional teams in integrating influencers into broader campaign strategies, with a focus on ROI.
Provide oversight for critical activities such as contract development.
Oversee large-scale social initiatives, integrating insights and strategy across paid, earned, and owned media.
Shape the approach to data analysis for client accounts, integrating broader trends.
Lead strategic discussions with clients, positioning data as the foundation for decision-making.
Put forth recommendations on tools to leverage for greater program insights (brand lift studies, sales studies, etc).
Present high-level insights and recommendations to senior stakeholders.
Ensure performance metrics align with client objectives and refine KPIs as needed.