PR Account Executive

Champion Management Group • Dallas, TX

2d

About The Position

This role involves supporting the account lead in the day-to-day management of client accounts, responding to client requests, and proactively anticipating their needs. The position requires close collaboration and communication with the team, principals, and other team members. A key responsibility is assisting the supervisor with the development of Account Specialists and Interns. The role also involves providing and participating in strategic direction and ideation for clients, meeting regularly with clients to ensure alignment with their priorities and satisfaction with services, and developing or overseeing the development of local store marketing plans. Additionally, the PR Account Executive will identify and cultivate relationships with influencers and digital bloggers to generate positive media coverage, prepare client-facing materials such as status reports and media recaps, and manage and contribute to press releases, media alerts, and pitches. Collaboration with the PR Team to secure national and local media coverage, and with the Social and Digital Teams to align PR and marketing initiatives, is also expected. The role includes monitoring media coverage and reporting back to clients, as well as contributing to creative ideation sessions.

Requirements

• College degree in marketing, communications, journalism or related discipline
• 2-3 years of experience in public relations, marketing and/or advertising
• Outstanding written, verbal and interpersonal communication skills
• Energetic, organized, detail-oriented and self-motivated

Nice To Haves

• Team player who is also comfortable working independently and with limited supervision

Responsibilities

• Supporting the account lead on day-to-day management of all accounts, responding to client requests and proactively anticipating client needs
• Collaborating and communicating closely with your team, Champion’s principals and other team members
• Assisting supervisor with the development of Account Specialists and Interns
• Providing and participating in strategic direction and big splash ideation for clients
• Meeting regularly with clients to ensure that the agency is aligned with their priority initiatives and that they are delighted with our service
• Developing and/or overseeing the development of local store marketing plans to create buzz for new restaurant openings and/or market launches
• Identifying and developing relationships with influencers and digital bloggers to generate positive media coverage
• Preparing status reports, talking points, media recaps and other client-facing materials
• Managing and contributing to press releases, media alerts and pitches
• Working with the PR Team to pitch and secure media coverage both nationally and in local markets across the country
• Collaborating with the Social Team on monthly calendars, content and social ads to align with PR and marketing initiatives, as needed
• Collaborating with the Digital Team to support franchise development and/or digital advertising in support of client priorities, as needed
• Monitoring media coverage and reporting back to clients
• Contributing to creative ideation sessions with Champion’s team on behalf of all of the agency’s clients

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level