Account Director, Health & Wellness

Burson•New York, NY

1d•$60,000 - $140,000•Hybrid

About The Position

Burson is seeking an Account Director to join their expanding Healthcare practice. This role will involve leading strategic communications initiatives for a key client in areas such as diabetes, rare disease, oncology, neurology, or hematology. The Account Director will be responsible for managing all daily communications activities for the client, ensuring that the strategic vision and tactical execution align with the client's objectives. This position requires someone who understands the pharmaceutical space and can contribute to the group's growth by providing communications expertise and leadership for world-renowned brands.

Requirements

7+ years of agency experience with a focus on communications relations and account management.
Strong connections with healthcare journalists, editors, and trade publication contacts, especially in pharmaceutical and medical fields.
Impeccable client relationship skills and experience working with high touch clients.
Experience working with large budgets and managing large programs from start to finish.
Knowledge of integrating communications strategies with broader digital, social, and paid communications efforts for holistic communications.
Ability to provide strategic counsel to pharmaceutical clients, advising on the best approaches to build thought leadership, reputation, and communications presence.
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Responsibilities

Demonstrate leadership in providing strategic counsel to clients and show mastery of all aspects of client management.
Lead the development of comprehensive communications strategies tailored to pharmaceutical and healthcare brands, ensuring alignment with regulatory requirements and industry trends, including message positioning and target audience analysis.
Pitch scientific breakthroughs, clinical trial results, and regulatory updates to targeted communications outlets, ensuring accurate representation of complex pharmaceutical data.
Manage high-stakes communications campaigns, from pre-launch through post-launch, focusing on generating communications for drug approvals, patient advocacy, and healthcare initiatives.
Position clients as thought leaders in the pharmaceutical industry by securing guest articles, expert commentary, and speaking opportunities at healthcare conferences.
Work with clients to build thought leadership profiles around healthcare innovation, patient care, and scientific research, ensuring their voices are prominent in communications covering emerging trends.
Lead the planning and execution of high-profile press events, communications briefings, and speaking engagements.
Prepare clients for communications interviews, including communications training and providing talking points, ensuring they deliver key messages effectively.
Collaborate cross-functionally with digital, social, and creative teams to integrate communications into larger campaigns.
Oversee junior staff members, providing guidance on communications outreach, strategy, and client communication.