Account Director, Communications

BPD•Nashville, TN

12d

About The Position

The Account Director is a self-directed communications leader who develops and executes research-driven programs for hospital and health system clients. Acting as a team leader and project manager, the Account Director serves as the liaison between clients and the agency team, ensuring client needs and goals are met. The role requires developing a thorough understanding of client businesses, consumers, and marketplace dynamics, and providing thoughtful counsel on complex issues. The Account Director writes for multiple communications channels, manages concurrent engagements and deadlines, and develops both proactive reputation campaigns and responsive crisis strategies. The ideal candidate has a track record of leading teams and developing and executing strategic communications programs, particularly integrated marketing campaigns, in collaboration with in-house and agency partners. The position is based near Boca Raton, Florida, or Nashville, Tennessee, with in-office work as needed and travel as needed. It reports to the VP, Communications.

Requirements

At least 7 years of agency or in-house experience.
Experience in proactive communications and crisis communications.
Demonstrated ability to build relationships quickly, internally and externally.
Excellent interpersonal and communications skills, including in person, by phone, and through online meeting platforms.
Exceptional writing and presentation skills, with the ability to connect with internal and external audiences.
Strong organizational skills, attention to detail, and follow-through, including the ability to anticipate client needs.
Discernment in protecting confidential information, verbally and in writing.
Ability to travel as needed.
Local to the Nashville, Tennessee, or Boca Raton, Florida, area and able to work in an office as needed.

Nice To Haves

Vendor management or account management experience.

Responsibilities

Build strong client relationships and serve as a trusted advisor to senior and executive-level client contacts through thought leadership and strategic counsel.
Lead agency teams as account and project lead, ensuring client initiatives meet project scope and client needs, adhere to deadlines, and achieve overall results.
Provide strategic counsel that addresses current client issues and anticipates future issues.
Oversee the development and execution of communications plans, scenario plans, and executive messaging tailored to healthcare audiences and aligned with account strategy.
Work across teams to identify opportunities to involve agency disciplines and expertise in client projects.
Draft communications plans, scenario plans, reactive statements, and executive messaging.
Identify organic growth opportunities and pitch innovative ideas aligned with client goals and engagement strategy.
Drive work forward autonomously with limited oversight, applying communications and healthcare knowledge.
Coach and mentor junior team members by providing guidance, feedback, and development support.
Collaborate with team members across departments to deliver strategic and creative client engagements.
Help ensure team and client deadlines are met by following established engagement timelines.