Account Director, Client Experience

Weber Shandwick•Toronto, ON

1d•Onsite

About The Position

Weber Shandwick is seeking an Account Director, Client Experience to join their award-winning team in Toronto. This role involves client strategic oversight and leadership, partnering with integrated media, strategy, and creative leaders. The position will drive success for leading consumer, travel, and CPG brands, with a focus on the Canadian market. The Account Director will spearhead creative campaigns, ensure cultural relevance and media attention, and oversee client strategy, operations, and activation. Opportunities include leveraging key opinion formers, influencer endorsements, and marquee events. The role also involves talent development and building team culture. Responsibilities include aligning programs with client goals, allocating resources to match budgets, managing work streams, providing strategic counsel, and ensuring timely delivery of work. The candidate will also contribute to new business development, media relations strategies, analytics insights, and creative storytelling concepts. Prior experience in consumer, travel and aviation, and CPG and lifestyle industries is ideal.

Requirements

A minimum of 8-10 years of experience in public relations, with a focus on consumer, travel, and/or CPG brands.
Proven track record of success in developing and executing strategic communications programs that deliver measurable results.
Deep understanding of the Canadian media landscape and experience working with Canadian media and influencers.
Experience in the travel and airline industry, with a strong understanding of the unique challenges and opportunities in this sector.
Demonstrated expertise in consumer brand and CPG industry, with a passion for creating culturally relevant and engaging campaigns.
Strategic thinker with the ability to see the big picture and translate business objectives into actionable communications strategies.
Experience working in a highly integrated environment, with a strong understanding of how to collaborate with creative, strategy, and media teams.
Excellent leadership and team management skills, with a passion for mentoring and developing talent.
Strong presentation and communication skills, with the ability to articulate a clear and compelling point of view.
A proactive and entrepreneurial spirit, with a desire to take on new challenges and drive growth.

Nice To Haves

Prior experience in consumer, travel and aviation, and CPG and lifestyle industries.

Responsibilities

Serve as the strategic lead and primary point of contact for a portfolio of key clients in the consumer, travel, and CPG sectors.
Turn dynamic in-culture ideas into actionable, high-impact campaigns.
Lead and inspire account teams while owning key projects.
Manage high-pressure environments with grace and skilled in conflict resolution.
Develop and execute innovative, integrated communications strategies that drive business results and build brand equity.
Provide senior-level counsel to clients, offering insights and recommendations on everything from brand positioning to crisis support.
Successfully manage complex, multi-dimensional projects within set parameters and deadlines.
Exercise reliable judgment when working with clients, stakeholders, and vendors.
Anticipate client and team needs in fast-paced, ever-evolving consumer, travel and aviation, and CPG spaces.
Lead and mentor a team of talented communications professionals, fostering their growth and development.
Collaborate with integrated agency teams (IATs), including creative, strategy, and media, to deliver holistic solutions for clients.
Drive new business development, identifying opportunities to expand our client base and grow our presence in the Canadian market.
Stay at the forefront of industry trends and cultural conversations, bringing fresh thinking and new ideas to clients and the team.
Ensure quality, relevance, and creativity in all work delivered with acute attention to detail.
Instill confidence in clients, colleagues, and collaborators that drives trust and excitement.