Account Based Marketing Manager - Netherlands
About The Position
Our client, a global professional services firm, is seeking an experienced and strategically minded Account Based Marketing (ABM) Manager - Netherlands to drive highly targeted marketing initiatives across key enterprise accounts. This role will be heavily focused on Account Based Marketing (approximately 70%), with the remaining responsibilities supporting broader regional and demand-generation marketing activities. The successful candidate will partner closely with sales, business leadership, account teams, digital marketing, and external agencies to execute personalised ABM strategies that strengthen client relationships, drive engagement, and contribute to pipeline growth. The ideal candidate is commercially minded, highly collaborative, data-driven, and experienced in executing sophisticated B2B marketing strategies within complex matrix organisations.
Requirements
- Minimum of 5 years’ experience in B2B marketing, Account Based Marketing (ABM), digital marketing, demand generation, or integrated marketing within technology, professional services, or enterprise environments.
- Proven experience managing and executing successful ABM programs for enterprise or strategic accounts.
- Strong understanding of personalised marketing strategies, client engagement, buyer journeys, and account targeting methodologies.
- Experience working closely with sales and account teams within complex matrix organisations.
- Strong knowledge of multi-channel marketing, digital marketing, content marketing, and campaign performance measurement.
- Understanding of engagement data, behavioural analytics, and data-driven optimisation techniques.
- Experience collaborating with external agencies, creative teams, and marketing centres of excellence.
- Strong commercial acumen and understanding of enterprise business environments.
- Excellent stakeholder engagement, communication, and relationship-building skills.
- Strong project and program management capabilities with the ability to manage multiple initiatives simultaneously.
- Self-motivated, proactive, detail-oriented, and results-driven.
- Comfortable operating in fast-paced, evolving, and collaborative environments.
Nice To Haves
- ABM certifications or industry training would be advantageous.
- Exposure to international or cross-cultural teams and markets would be beneficial.
Responsibilities
- Lead the planning and execution of strategic 1:1 and 1 ABM programs aligned to regional and country business priorities.
- Partner closely with the ABM Director, Netherlands, sales leadership, and account teams to identify and prioritise strategic accounts and target opportunities.
- Develop highly personalised and insight-led marketing campaigns tailored to key stakeholders and enterprise accounts.
- Collaborate with campaign, content, digital, and creative teams to deliver integrated ABM initiatives across multiple channels.
- Leverage client insights, engagement data, intent data, and behavioural analytics to optimise account engagement and campaign performance.
- Create and adapt account-specific content, messaging, and marketing assets that align with client pain points and business objectives.
- Drive account engagement, relationship-building, and marketing-influenced pipeline growth through targeted ABM initiatives.
- Measure and report on ABM program performance, engagement metrics, pipeline contribution, and ROI.
- Continuously optimise ABM strategies and tactics based on campaign performance and stakeholder feedback.
- Support wider regional marketing initiatives, campaigns, and strategic marketing activities where required.
- Assist with integrated marketing campaigns, thought leadership initiatives, webinars, events, and digital marketing activities.
- Work collaboratively with internal marketing teams to ensure consistency in messaging, branding, and campaign execution.
- Contribute to broader demand-generation and client engagement initiatives across the Netherlands region.
- Support campaign planning, stakeholder coordination, reporting, and marketing operations activities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
