Senior Account-Based Marketing Manager

League Inc.•Toronto, ON

1d•$119,400 - $135,000•Hybrid

About The Position

As a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League's Canada and International Markets — driving engagement, pipeline, and revenue growth across our priority accounts in the region. Reporting to the AVP, Account-Based Experience and Strategy, you'll own ABX strategy and execution for Canada and International. You'll partner closely with our growth organization to deeply understand market needs and priority accounts, and translate those insights into account-based strategies and multi-touch ABX programs that engage and progress accounts across email, paid, direct mail, events, BD-led outreach, and more. You'll build the playbook for how we go to market in the region. This role blends strategic thinking, account and market insight, and operational excellence. You'll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting.

Requirements

Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact.
Strategic thinker with creativity, curiosity, and a data-driven mindset — paired with exceptional attention to detail in execution.
Able to connect the dots between product solutions, value proposition, and customer pain points — and translate that into briefs and strategies that resonate.
Learning mindset — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights.
Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement.
Excellent communicator and collaborator — able to influence stakeholders and present results clearly to leadership.
Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment.
Strong working knowledge of Demandbase or similar ABM platforms — able to uncover account insights, activate intent signals, and use data to inform programs.
Demonstrated experience using AI tools in a practical, responsible way
Curiosity and openness to experimenting with new technologies
Ability to balance efficiency with quality and sound judgment

Nice To Haves

Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus.
Familiarity with the healthcare market — and experience marketing into either the private or public sector — is a strong plus.

Responsibilities

Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.
Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences.
Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.
Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics.
Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays.
Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-form content align with ABX briefs and reflect account or segment pain points, demonstrating how League solves them.
Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.
Monitor and measure ABX program performance, surfacing insights to drive continuous improvement.
Present ABX plans, progress, and impact to Marketing and Sales leadership.
Contribute to the evolution of League's ABX frameworks, playbooks, and best practices to scale success across the organization.