Account-Based Marketing Manager, AMER

Atlassian•Washington, DC

7d•$106,200 - $166,850•Remote

About The Position

Atlassian is undergoing a significant evolution, transitioning from a product-led growth model to an enterprise go-to-market motion. This role is crucial in bringing Atlassian's AI-powered platform story to life for strategic accounts and generating sales pipeline. The Account-Based Marketing Manager will lead the ABM strategy for the Strategic segment, focusing on generating and accelerating pipeline for the sales team. This involves translating global narratives into locally relevant proof points, customer stories, and campaign themes, and leveraging AI tools to inform strategy, personalize campaigns, and analyze performance. The role requires a strategic thinker who acts as a business owner, collaborating closely with sales leadership and cross-functional teams to execute 1:1 omni-channel ABM campaigns. This includes planning and executing events, influencing central teams, aligning with sales priorities, and working with partners to amplify reach.

Requirements

7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
Track record of influencing cross-functional teams — not just coordinating with them
Self-starting tendencies with an ability to drive projects forward without waiting for permission
Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
Experience with marketing automation and CRM (Salesforce & Marketo a plus)

Nice To Haves

Experience marketing platform or enterprise transformation products to C-suite buyers
Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other
Familiarity with Atlassian's product suite and the "system of work" value proposition
Background in a high-growth B2B SaaS company navigating a major product or positioning shift

Responsibilities

Be directly accountable for generating and accelerating pipeline for the Strategic sales team
Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
Build and execute the Strategic account-based marketing strategy in close partnership with sales leadership
Collaborate closely with the Strategic Sales team to create and manage 1:1 omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Strategic segment actually needs
Partner with Strategic sales leaders to align on target accounts, segment priorities, and go-to-market motions
Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach