Account Based Marketing Manager - Growth Marketing

Wood Mackenzie•New York, NY

About The Position

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead. Wood Mackenzie Intelligence Connected WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action. The Account-Based Marketing (ABM) Manager will drive growth across Wood Mackenzie’s priority Financials and Traders accounts by delivering insight-led, highly targeted marketing programmes. This role is focused on expanding customer ARR, accelerating pipeline, and strengthening executive engagement within a defined set of high-value accounts. You will design and execute 1:1 and 1:few ABM strategies, working in close partnership with Sales to influence buying groups and unlock commercial opportunities. Reporting to the Financials & Traders Marketing Director, you will collaborate across Sales, Marketing, and Research to deliver measurable business impact through aligned, account-centric marketing.

Requirements

Proven experience delivering B2B Account-Based Marketing programmes, including strategy development and end-to-end execution
Strong track record of aligning with Sales to influence pipeline and ARR outcomes
Experience targeting senior stakeholders within Financial Services, Investment Firms, or Commodity Trading organisations
Confident using martech platforms such as Salesforce, Pardot, and ABM tools (e.g. 6sense)
Data-driven mindset with the ability to translate insights into action
Highly collaborative, with experience working in matrixed, global organisations
Strong communication and stakeholder management skills
Agile, proactive, and comfortable operating in a fast-paced environment

Nice To Haves

Knowledge of energy, renewables, or commodity markets is advantageous

Responsibilities

Develop and execute 1:1 and 1:few ABM strategies for a defined portfolio of 15-25 priority Financials and Trading accounts
Translate account plans and commercial objectives into targeted marketing programmes aligned to revenue growth and expansion goals
Build deep understanding of account structures, buying groups, and decision-making dynamics
Partner closely with Sales to drive pipeline creation, progression, and deal acceleration within named ABM accounts
Contribute directly to customer ARR expansion through targeted engagement and influence
Support strategic account planning with insight-led marketing interventions
Design and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activations
Leverage the full martech stack to execute and scale programmes effectively
Collaborate with content, product marketing, and SMEs to tailor messaging for senior financial and trading audiences
Use account intelligence, performance data, and market insights to continuously refine targeting, messaging, and tactics
Track engagement across buying groups and optimise programmes to improve impact and efficiency
Act as a strategic marketing partner to Sales and account teams, aligning closely on priorities and opportunities
Build strong relationships across global Marketing, Research, and Commercial teams
Communicate programme performance and insights clearly to stakeholders
Manage campaign budgets effectively, ensuring strong ROI and alignment to commercial outcomes
Track success metrics aligned to Marketing Metrics That Matter (e.g. pipeline influenced, buying group engagement, deal acceleration, higher renewal rates and ARR delivered)