Account Activation Specialist, Convenience (Apollo)

Breakthru Beverage Group•Fort Lauderdale, FL

About The Position

The Account Activation Specialist sources, evaluates, onboards, and activates new account opportunities in support of Breakthru Beverage's growth objectives. The role executes go-to-market initiatives, coordinates account setup and transitions, supports distributor and customer relationships, and drives distribution growth through a consistent approach to account development and activation. The position supports the Broward County area and some of Boca Raton.

Requirements

Bachelor's degree in a related field and/or equivalent training and work experience.
At least 3 years of experience in Business Planning.
Proficiency with PC skills, MS Office, and other computer programs, including presentation software.
Results-oriented professionalism and verbal and written communication skills, using diplomacy and discretion, as well as customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.

Nice To Haves

Previous sales experience.
Trade Marketing knowledge of On Sale.
Proficiency in using social media.

Responsibilities

Execute Breakthru Beverage's go-to-market strategy by sourcing and opening new accounts, implementing consumer engagement strategies, achieving business objectives, building distributor relationships, and driving new distribution opportunities throughout the assigned territory.
Use strategies to strengthen Breakthru Beverage's position as the wholesaler of choice in accounts being opened.
Lead new-account activation, including selling priority SKUs into off-premise accounts, proper merchandising, and cold-box management.
Coordinate with IT and Credit to ensure timely and accurate setup of new accounts.
Serve as the liaison for new accounts during setup and transition to assigned sales representatives.
Punch orders for new accounts during the transition to the assigned sales team.
Manage and evaluate promotional spending by account priority through Trade Development, assess performance, and implement corrective business-building actions.
Organize tastings and sales pitches for new on-premise accounts.
Facilitate a unified approach to sourcing, tagging, and engaging new accounts.
Manage maintenance of new-account channel tagging.
Interact safely and responsibly with the public and handle beverage alcohol products responsibly.
Perform other duties as assigned by the jobholder's supervisor.