Requirements for Growth Marketing Manager

  • 2+ years of performance marketing experience with a consistent track record driving quality growth
  • Strong understanding of the mobile app ecosystem and/or subscription landscape
  • Experience in running one or more of these channels: Google AC, Meta, Apple Search and Ad Networks
  • Ability to work independently to identify, explore, and prioritize new partners, build partnerships and implement campaigns
  • Data oriented, having a sound understanding of mobile user behavior and its analytics, can supervise and implement campaigns based on performance data
  • A strong sense for brand and details; a keen eye for creative that gets results
  • Excellent communication skills
  • STEM or related degree

Responsibilities for Growth Marketing Manager

  • Identify, explore, and prioritize new opportunities and strategies for Duolingo that will assist with scaling our acquisition and growth efforts sustainably
  • Work with our agencies to execute on key campaigns
  • Own performance metrics and budget tracking while ensuring findings are shared and coordinated into the team's workflow
  • Use historical data, industry benchmarks, and past experience to develop models and provide performance projections to key collaborators
  • Collaborate cross functionally with Marketing, Product, Finance, Data Science, Creative and Engineering to thoughtfully scale acquisition efforts
  • Lead day-to-day communication with agencies, third-party vendors and key partners (e.g. resolve issues, document challenges, build roadmaps, facilitate collaborative brainstorming sessions, etc.)
  • Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights

Nice-to-haves

  • Interest in language learning, proficiency in multiple languages, and a passion for EdTech
  • In depth knowledge in mobile marketing campaigns
  • Experience in a fast-paced entrepreneurial environment
  • Experience with marketing tech, especially mobile attribution partners (Adjust, Kochava, AppsFlyer, Branch)
  • Proficiency in SQL
  • High streak on Duolingo! :-)

Benefits

  • Language learning opportunities
  • Catered in-house lunches
  • Company-wide Hackathon
  • Frequent company-wide dinners, monthly celebrations, social clubs, and so much more!

About this position

Performance and growth marketing is a growing function here at Duolingo with an increasing focus on global impact. As part of our team, you will focus on paid growth of our free users and subscribers. You will collaborate with internal teams and manage our agency partners to scale and define strategies for maximum impact. Helping drive Duolingo’s user growth, you'll be able to immediately see the impact of your work and advance our mission of making language learning accessible to everyone.

This job is no longer online. We keep it on here for reference only.

Job Summary

Function
Level
Years of Experience
2+
Salary
$104,400 - $163,900
Location
New York, NY
Workplace
Go To job Listing

About Duolingo

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into literacy with Duolingo ABC and English proficiency testing with the Duolingo English Test.

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