YouTube & Paid Social Media Specialist (Seasonal Contract, 100% Remote)

BSD Business Consulting•Houston, TX
•Remote

About The Position

A national consumer financial services brand is hiring an experienced YouTube & Paid Social Media Specialist to support its peak-season marketing cycle. This is a hands-on execution role rather than a strategy or management position. The specialist will plan, build, traffic, monitor, and optimize in-house YouTube and Demand Gen campaigns, and provide Meta and TikTok execution support during the busiest weeks. The role works directly with the Senior Manager of Paid Social and broader media, creative, and analytics teams. It is a full-time seasonal contract running from mid-December through April, with a 40-hour workweek. Candidates must be based in the Central or Eastern Time Zone; the role is 100% remote. Success is measured by accurate and timely campaign execution, consistent monitoring, proactive optimization, effective management of YouTube spend, and contribution to year-over-year improvement in brand and performance results.

Requirements

  • At least 5 years of hands-on YouTube and paid social media buying experience.
  • Significant hands-on experience planning, buying, and managing YouTube and Demand Gen campaigns across upper, mid, and lower funnel.
  • Deep familiarity with YouTube and Demand Gen setup, trafficking, quality assurance, targeting, creative management, budget pacing, and optimization in Google Ads.
  • Working knowledge of Meta and TikTok Ads Manager and ability to execute campaigns in those platforms.
  • Strong analytical skills and data literacy, including comfort interpreting campaign performance and recommending next steps.
  • Excellent attention to detail and ability to manage multiple priorities in a fast-paced, high-volume environment.
  • Experience collaborating with media, creative, analytics, and data teams.
  • Familiarity with media reporting and measurement tools and processes.
  • Must be based in the Central or Eastern Time Zone.

Responsibilities

  • Own day-to-day YouTube and Demand Gen campaign execution, including campaign builds, trafficking, quality assurance, maintenance, and updates.
  • Monitor pacing, delivery, creative performance, targeting, budgets, and other campaign-health signals across the funnel, and flag issues and opportunities proactively.
  • Analyze performance data and develop clear optimization recommendations and test ideas that support brand and performance goals.
  • Provide hands-on Meta and TikTok execution support during peak periods.
  • Partner with media leadership and cross-functional teams on planning, creative execution, reporting, and measurement.
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